(Assessment Period 1st April, 2022 to 31st March, 2023)

IMAGES RETAIL AWARDS recognize outstanding achievers in the business of retail.

(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of concerned award category)


National and regional retailers or a brand with own stores, across the following consumption verticals, formats and channels:

Verticals: Fashion & Lifestyle / Fashion Accessories / Footwear / Jewellery / Eyewear / Timewear / Consumer Electronics / Leisure (books, music, pet care, gifts, toys etc.) / Entertainment / Pharmacy & Wellness Products / Beauty Products / Salons, Spas & Fitness Services / Mobile & Telecom / Home & Office Improvement / Foodservice / Food & Grocery / Sports goods & Fitness Equipment / Luggage / Others if any (Please Specify)

Formats: EBO/ MBO/ Department Store/ Hypermarket/ Supermarket/ Convenience Store/ Neighbourhood Store/ Travel Retail / Kiosk/ Express Formats / Shop-in-shop / Pop-ups / Online Retailer / D2C Retail, Online Marketplace, Others if any (Please Specify)

Multiple nominations may be filed under a single category, for different initiatives.

IMAGES Most Admired Retailer of The Year

Marketing & Promotions

Nomination should be for one specific campaign. Campaign categories are:

  • Celebrity Endorsed Campaign
  • Discount Sales Campaign
  • Festival Sales Campaign
  • In-store Campaign
  • Social-Media Campaign
  • Multi-Media Campaign
  • Social Cause Campaign
  • Store Launch Campaign
  • Seasonal Campaign


Nominations can be filed with a brief note on the unique idea, strategy or innovation Include details of execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased satisfaction with positive feedback/ coverage/ and recognition.

  • Retail Design
  • Visual Merchandising
  • Customer Service
  • Employee Practices
  • Any Other

Retail Launch

Nominations can be filed for a retail store launch between April 2022 and March 2023, which drew significant consumer, media and industry attention in the following categories:

  • Brand Debut
  • New Store
  • Flagship Store
  • Concept Store

Brand Retailer Partnership

Nominations can be filed for a specific initiative to launch/ promote a brand/ category/ unique concept/ special offer.

Market Expansion

Nominations can be filed by a retailer or a brand with own stores with details on following 3 quantitative parameters:

  • New Market Penetration
  • Trading Area Growth
  • Store Count Augmentation
  • 360° Expansion

Digital-First Offline Retailer

Digitally native brands stepped into to brick & mortar stores to drive growth and profitability through their ‘Wow!’ experiential differentiation — conveyed through distinctive design and/ or offbeat in-store experiences/ customer engagement features, which result in higher footfall, higher per sq ft return, ROI, and mass and social media fame/ following.


Analyses on the impact of technology have been the mainstay of business discussions worldwide over the last few years, and especially in the recent past. Technology solutions companies have also been visibly dynamic in promoting tools and services designed to aid organizations in mastering digital transformation and to circumvent the challenges of connected commerce.

  • Customer Experience
  • MarTech
  • Omnichannel Enablement
  • Supply Chain Automation and Delivery
  • Planning / Inventory Optimization
  • Last Mile & Fulfillment
  • Personalisation


For the Presentations based categories, and finalists are to make 3 minutes presentations to “On Ground JURY” followed by interaction with JURY and Audience on 11-12 May 2023 at JIO World Convention Centre, Mumbai. The 3 minutes presentations by Finalists can be made by screening a Video or PPT showcasing their concept, execution, and results/ information asked for in nomination form – specific to Assessment Period 1st April 2022- 31st March 2023. The AV/ video to be in 16:9 ratio to be played in VLC player during the presentation to the IRA Grand Jury on 11-12 May 2023 at Phygital Retail Convention.