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Referred to interchangeably as Bharat or India, the world’s sixth largest economy is a marketplace that is both lucrative and scalable. But, only a fraction of this universe has actually been served so far by the modern retail juggernaut.

Despite the undeniable growth in consumption and retail expansion, in proportion to its potential, India remains an under-served market. While consumer spending — driven both by aspiration and the accessibility that digital penetration has created — is rising sharply, much of India’s heartlands — “Bharat” — are largely still lands of retail opportunities rather than successes. PRC 2022 aims to catalyse a transformation of retail in these critical markets

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Priti Kapil

+91-9868801869 | [email protected]

Chandni Mehta

+91-8689896042 | [email protected]

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