Vineet Chadha - +91-9350897807 | [email protected]

The World’s Largest
Ecommerce Event

10 – 11 NOVEMBER 2021  RENAISSANCE HOTEL MUMBAI

10 – 11 NOVEMBER 2021
  RENAISSANCE HOTEL MUMBAI

 
 

PHYGITAL RETAIL CONVENTION

PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation.

A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts.

PRC is expected to attract representation and participation from some of the most exciting and iconic brands, retailers and e-commerce majors from India and across the globe. India’s most prominent C-Level professionals and decision makers from retail, shopping centres and retail support industry are expected to attend this extraordinary event to profit from its knowledge, networking, innovation and tech platforms.

Explore Retail Techway Topics

Session Focus: Omnichannel
Perfecting the ‘Phygital’ Shopping Experience: Unifying the Complete Ecosystem for Engaging Hyper-Connected Consumers

Website, mobile application, social selling, connected store, virtual or augmented reality, click-and-collect... The phygital era brings the perfect combination of physical commerce (retail) and digital commerce (web) to which the marketplace will bring a new dimension. How is this done? By offering customers a platform available 24 hours a day, allowing them to access products and choose the delivery methods that suit them best, and blend it with the best of the experiential touch-and-feel ambience.

Integrating these is key and we understand from the best retailers how they have integrated everything to bring a seamless experience together:

  • Analytics
  • Omnichannel
  • In Store Technologies
  • AR/VR
  • Ecommerce – D2C
  • Marketplace
  • Physical touchpoints
  • Virtual store
  • Experiential studio / showroom
Session Focus: Marketing

The Growth Vaccine for 2021 : Strategies Leading Companies Adopted to Give a New Thrust to PHYGITAL

Consumers in every generation group have their own expectations of the ‘Phygital’ and ‘On-demand’ experiences. It all comes down to three key elements: Extraordinary experiences, excellent service and trust, and agile access at time, place and medium of their choice.

A good product or strong brand in itself, is simply not enough. You need a different approach to engage customers and increase loyalty; one that is unique, fresh and relevant, enabling you to really stand for something in the mind of your customers.

Key Points:
So what can you do to stay competitive?
How do you keep them coming?

How do you:

  • You evolve.
  • You redefine the norm.
  • You personalise.
  • You interact.
  • You connect.
Session Focus: Customer Service

The Role of Customer Service in Phygital Era - Deriving Lifetime Value of Consumer’s Loyalty and Purchasing Power

Companies like Amazon, Zomato, Uber recognize the lifetime value of a consumer – each single consumer will yield hundreds of transactions and thousands in revenue if catered to well.

Retail has multiple touchpoints and in Phygital they are getting more and more reliant on automated processes and third parties: home delivery, click & collect in store, drive-thru, contactless payment, product installations, after sales service, call centres, chatbots. And when things go wrong, consumers vent their anger through bad reviews and social media posts reaching out to millions of your consumers affecting your brand value and sales enormously.

What happens to brands’ customer service with this new situation? How can one deliver exceptional customer experiences in a changing context? How do you maintain your control specially when more and more companies are outsourcing it to third party vendors and after-sales partners?

Session Focus: Supply Chain

The Last Mile Promise: When the Supply Chain Goes Phygital - From the Hype to the How

“Promises to keep promises” aptly describes how digital technologies are enticing retailers with promises of better efficiencies and agility in their supply chains to live up to their customer promise.

The expectations of omnichannel customers—speed and flexibility, transparency, authenticity, and ethical standards—is challenging the supply chain to emerge as a key customer experience and sales driver.

While new digital interventions such as IoT, machine learning, blockchain, warehouse automation, and automated guided vehicles (AGVs), what is the evolution required to derive the best from these technologies to build digital prowess in the retail supply chain.

Session Focus: Analytics

Fashion Innovation using AI and Phygital : Turning Fashion Creation on its Head

Fashion needs to be given a lot of makeover with Technology when it comes to creating the in-vogue product for the phygital consumer. Imagine the headlines the subject of fashion retailing generates - the likes of Zara, H&M, Uniqlo, ASOS, Bonobos with their digital and phygital strategies – while the same focus on what should matter the most – creating the fashion product itself and deciphering trends and forecasting is woefully lacking. Imagine if you can leverage machine learning to improve product assortments, optimise inventory management, and define the most accurate consumer-driven fashion forecast. How can we get rid of the deadly bias of fashion trend forecast of today - the amount of fashion over-supply and billions of garments unsold. In the Phygital era, retailing has come light years ahead making it fun and accessible to today’s fashion shopper, should we not embrace the same technologies in forecasting and creating the right fashion product itself.

 

Key Points:

  • How AI can power the future of fashion?
  • AI Trendspotters - Predicting next years’ fashion trends accurately
  • Trend forecasting to produce more sustainably
  • Backing your product intuitions with market data

       -Optimize Product Assortment

       -Forecast Product Quantities

       -Master Product Positioning

       -Steer Product Marketing

        -Increase your Sell-Through

  • Capturing early signals in the market by analyzing social media, turning millions of pictures (posts, stories) and videos on Instagram into clear insights
  • Leveraging AI to create Proactive and Predictive End-to-End Operations
Session Focus: Customer Experience/User Retention

What Does it Take to Build a Profitable Phygital Business : Growth, Customer Satisfaction and User Retention Strategies in a Phygital World

 

Key Points:

  • CX Experience
  • Customer Engagement
  • User Growth
  • Minimizing Customer Acquisition Cost
  • Customer Churn Management
  • Referral plans
  • Loyalty and Rewards
  • How do you create a Merchandise Plan – nimble enough to move, wide enough to have every product possible of each known brand
Session Focus: Omnichannel

Where the Website draws the traffic, and the Store drives the sales

 

The Importance of Physical Experiences – Combining Digital with Experiential:

 

Key Points:

  • The Importance of Store Experience
  • Designing the Future Store
  • Hyper Blended Formats
  • The (New) Purpose of Mall in a Phygital World
Session Focus: Martech

Mapping Martech to the Marketing Lifecycle : The New Gamechanger in Understanding Your ‘Phygital’ Consumer

 

The proliferation of capabilities across omnichannel and multichannel trends and technology can make it hard for marketers to understand what is needed and when. One way to make some sense of this is to look at each step in the marketing process (the marketing lifecycle) and map Martech capabilities into the lifecycle based on what marketers are trying to accomplish with each step.

 

Key Points:

  • A digital customer profile
  • Forensic Understanding of the Customer
  • Marketing strategy development and planning, content creation, journey activation, post-campaign analysis
  • Guided analytics and out-of-the-box reporting
  • AI-powered decisions to extend and improve the customer experience beyond marketing
Session Focus: Customer Experience

Building a Big Picture Customer Experience for an Exemplar ‘Phygital’ Journey

 

Continuity of Experience: Seamless and consistent have long been on marketing’s radar. Continuity goes a step beyond. Customer journeys today are rarely contiguous: fragmented, start and stop journeys are much more the norm. Providing continuity requires that a company be able to understand where customers have been, predict where they are likely to go and provide options for the customer to shape their own individual journeys based on this

Session Focus: Customer Experience

The Convergence of Customer Experience

 

The era of “New Normal”, is all about serving customers from a distance. Friction less shopping, virtual trials and the last mile delivery will be some of the new norms to thrive in retail.

 

  • How can digital eliminate the physical distance and get us even more closer to our customers than ever before?
  • What will be the new definition of “Experiential Retail‟?
  • How do we think differently and change our mindset to build all our processes around customer convenience.
  • If Phygital is the way forward, is it possible to have a “Single View of the Customer”?
  • If data is what is going to drive the future of retail, how do we integrate the different platforms?

Speakers

Aasheesh Mediratta

CEO, SSIPL Retail Ltd.

Abbas Jabbalpurwala

CEO, Timezone India

Abhijit Das

Head of Marketing, Delhi Duty Free

Abhishek Ganguly

MD, Puma India & Head South Asia

Akshay Ghulati

Co-founder and COO – Strategy & Global Expansion, Shiprocket

Anil Sharma

COO - Retail, Ferns N Petals

Ankit Patel

CEO, The Belgian Waffle Co

Arvind R P

Director - Marketing & Communications, McDonald's India

Atul Mehta

COO, Shiprocket

Avnish Kumar

Director, Neerus Ensembles

Product and Operation

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt ut

Advertising arrow

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididuntLorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt

Advertising arrow

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididuntLorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt

Advertising arrow

text

Product and Operation

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt ut

Advertising arrow

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididuntLorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt

Advertising arrow

Lorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididuntLorem ipsum dolor sit amet, consectetur adipisi cing elit, sed do eiusmod tempor incididunt

Advertising arrow

text

Buy Tickets

REGULAR
ATTENDEE
You're here to learn and make new connections
  • Text
  • Text
  • Text
  • Text
  • Text
  • Text
REGULAR
SOLUTION PROVIDER
You're a solution provider, vendor or manufacturer
  • Text
  • Text
  • Text
  • Text
  • Text
  • Text

Agenda 2021

2:00 pm - 3:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: Perfecting the ‘Phygital’ Shopping Experience: Unifying the Complete Ecosystem for Engaging Hyper-Connected Consumers

Session Focus: Omnichannel
Website, mobile application, social selling, connected store, virtual or augmented reality, click-and-collect... The phygital era brings the perfect combination of physical commerce (retail) and digital commerce (web) to which the marketplace will bring a new dimension. How is this done? By offering customers a platform available 24 hours a day, allowing them to access products and choose the delivery methods that suit them best, and blend it with the best of the experiential touch-and-feel ambience.
Integrating these is key and we understand from the best retailers how they have integrated everything to bring a seamless experience together:

3:00 pm - 4:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: The Growth Vaccine for 2021 : Strategies Leading Companies Adopted to Give a New Thrust to PHYGITAL

Session Focus: Marketing
Consumers in every generation group have their own expectations of the ‘Phygital’ and ‘On-demand’ experiences. It all comes down to three key elements: Extraordinary experiences, excellent service and trust, and agile access at time, place and medium of their choice. A good product or strong brand in itself, is simply not enough. You need a different approach to engage customers and increase loyalty; one that is unique, fresh and relevant, enabling you to really stand for something in the mind of your customers.

4:00 pm - 5:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: The Role of Customer Service in Phygital Era - Deriving Lifetime Value of Consumer’s Loyalty and Purchasing Power

Session Focus: Customer Service
Companies like Amazon, Zomato, Uber recognize the lifetime value of a consumer – each single consumer will yield hundreds of transactions and thousands in revenue if catered to well.
Retail has multiple touchpoints and in Phygital they are getting more and more reliant on automated processes and third parties: home delivery, click & collect in store, drive-thru, contactless payment, product installations, after sales service, call centres, chatbots. And when things go wrong, consumers vent their anger through bad reviews and social media posts reaching out to millions of your consumers affecting your brand value and sales enormously.
What happens to brands’ customer service with this new situation? How can one deliver exceptional customer experiences in a changing context? How do you maintain your control specially when more and more companies are outsourcing it to third party vendors and after-sales partners?

5:00 pm - 6:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: The Last Mile Promise: When the Supply Chain Goes Phygital - From the Hype to the How

Session Focus: Supply Chain
“Promises to keep promises” aptly describes how digital technologies are enticing retailers with promises of better efficiencies and agility in their supply chains to live up to their customer promise.
The expectations of omnichannel customers—speed and flexibility, transparency, authenticity, and ethical standards—is challenging the supply chain to emerge as a key customer experience and sales driver.
While new digital interventions such as IoT, machine learning, blockchain, warehouse automation, and automated guided vehicles (AGVs), what is the evolution required to derive the best from these technologies to build digital prowess in the retail supply chain.

10:30 am - 11:30 am Renaissance Hotel Mumbai

PANEL DISCUSSION: Fashion Innovation using AI and Phygital : Turning Fashion Creation on its Head

Session Focus: Analytics  
Fashion needs to be given a lot of makeover with Technology when it comes to creating the in-vogue product for the phygital consumer. Imagine the headlines the subject of fashion retailing generates - the likes of Zara, H&M, Uniqlo, ASOS, Bonobos with their digital and phygital strategies – while the same focus on what should matter the most – creating the fashion product itself and deciphering trends and forecasting is woefully lacking. Imagine if you can leverage machine learning to improve product assortments, optimise inventory management, and define the most accurate consumer-driven fashion forecast. How can we get rid of the deadly bias of fashion trend forecast of today - the amount of fashion over-supply and billions of garments unsold. In the Phygital era, retailing has come light years ahead making it fun and accessible to today’s fashion shopper, should we not embrace the same technologies in forecasting and creating the right fashion product itself.

11:30 am - 12:00 pm Renaissance Hotel Mumbai

RESEARCH PRESENTATION:

12:00 pm - 1:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: What Does it Take to Build a Profitable Phygital Business : Growth, Customer Satisfaction and User Retention Strategies in a Phygital World

Session Focus: Customer Experience/User Retention

1:00 pm - 2:00 pm Renaissance Hotel Mumbai

Lunch break

2:00 pm - 3:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: Where the Website draws the traffic, and the Store drives the sales

Session Focus: Omnichannel
The Importance of Physical Experiences – Combining Digital with Experiential:

  • The Importance of Store Experience
  • Designing the Future Store
  • Hyper Blended Formats
  • The (New) Purpose of Mall in a Phygital World

3:00 pm - 4:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: Mapping Martech to the Marketing Lifecycle : The New Gamechanger in Understanding Your ‘Phygital’ Consumer

Session Focus: Martech
The proliferation of capabilities across omnichannel and multichannel trends and technology can make it hard for marketers to understand what is needed and when. One way to make some sense of this is to look at each step in the marketing process (the marketing lifecycle) and map Martech capabilities into the lifecycle based on what marketers are trying to accomplish with each step.

4:00 pm - 5:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: Building a Big Picture Customer Experience for an Exemplar ‘Phygital’ Journey

Session Focus: Customer Experience
Continuity of Experience: Seamless and consistent have long been on marketing’s radar. Continuity goes a step beyond. Customer journeys today are rarely contiguous: fragmented, start and stop journeys are much more the norm. Providing continuity requires that a company be able to understand where customers have been, predict where they are likely to go and provide options for the customer to shape their own individual journeys based on this knowledge.

5:00 pm - 6:00 pm Renaissance Hotel Mumbai

PANEL DISCUSSION: The Convergence of Customer Experience

Session Focus: Customer Experience
The era of “New Normal”, is all about serving customers from a distance. Friction less shopping, virtual trials and the last mile delivery will be some of the new norms to thrive in retail.