Dr. Linda S. Niehm is a Professor in the Department of Apparel, Events, and Hospitality Management at Iowa State University. She has a Ph.D. in Retailing/Merchandising Management from Michigan State University. Dr. Niehm’s research interests include rural and community business, retailer-consumer relationships, small retailer competitive strategies, family business, and experiential marketing. She is very involved in entrepreneurship education, including community outreach and student business consulting experiences. Dr. Niehm is also a member of the NC 1030 Family Business Research Group, a team of researchers from 12 Land Grant universities.
24-25 AUGUST 2022 AT THE WESTIN MUMBAI, POWAI LAKE