Raza Beig, is the CEO of Fast-Fashion brands Splash & ICONIC along with the Landmark International portfolio of brands namely New Look, Koton, Reiss, Yours & Lipsy.
Splash with its 25-year lineage is the Middle East’s most popular fast-fashion brand that originated as a single brand store in Sharjah and is now present across 13 countries and with more than 250 stores. ICONIC, a one stop trendy destination for men, women & kids was launched in 2010 and has presence in five countries with 50 stores. Together the Landmark International portfolio has over 200 stores across the GCC.
On the Landmark Group front Raza has led the Fashion portfolio and was an instrumental part of building Lifestyle in India. Since the brands’ inception, Raza has been actively involved in every aspect of the business, starting from business development to Retail to Buying to Creative briefs.
While Raza’s business acumen has made Splash a brand to reckon with, his creative capabilities are endearing as well. Over the past 25 years, Splash has had many firsts in the Region in terms of product launches, campaigns, concepts and creating brand properties including the now immensely popular Splash Fashion Shows, the celebrity fronted campaigns, the Splash Limited Edition Calendar, the Sustainability collection, and more.
Under Raza’s mentoring and guidance, Splash has won many industry accolades to be proud of – the most recent being awarded “Great Places to Work ®” twice in UAE and once in KSA for the years 2016 & 2017. While Raza has focused on Middle East for growth and expansion he has recently changed his personal focus to India and shortly thereafter will move to South East Asia.
As for Raza, the journey of expansion has finally begun.
