August 18, 2020
co-founder and Executive Director, Soch Apparels

Vinay Chatlani is the co-founder and chief executive officer at Soch Apparels Pvt Ltd, the company that owns Soch, India’s fastest growing Indian Fashion Wear Brand.
 
Armed with a major in Entrepreneurship and a minor in Marketing from University of Miami, Vinay’s first venture was a Promotions company that targeted the most exclusive, clubs, bars, restaurants, night clubs and lounges in Miami.
 
He relocated to India in 2004 and joined MD Retail, his family business which owned the successful retail chain – Favourite Shop. He was instrumental in Favourite Shop introducing it’s own line of Indian Fashion Wear for women along with his mother, Shobha Chatlani.
 
Vinay’s conviction made MD Retail launch Soch as separate new Brand in 2007. From building a sustainable and profitable P&L, from store design to visual merchandising, advertising, marketing strategies and scripting a successful growth strategy and expansion plan, everything at Soch is a reflection of his vision.
 
Soch is India’s fastest growing Indian Ethnic Fashion Wear Brand. It’s first store opened in the swank new Forum Mall in Bangalore in 2005.
 
It’s wide range, sweet spot pricing, exclusive designs, the sophisticated opulence of the Soch stores, high-end catalogs, the fastest changing inventory and marketing properties like the Red Dot Sale have made it an enviable brand and a destination store for women.
 
Soch is now a brand spanning over 125 stores in 40 cities and adding 2-3 stores every month. It has it’s own e-com presence apart from retailing online on all major market place sites.
 
Apart from Soch, Vinay’s passion and the Soch experience drove him to start a successful new company that specializes in end to end Retail, Office and Residential interior design and execution firm.