August 18, 2020
Chief Digital and Information Officer, Aditya Birla Fashion and Retail

Praveen Shrikhande is a veteran in the technology space. He has been with ABFRL for the past one-and-a-half years and is responsible for accelerating Digital Transformation at ABFRL by leveraging technology innovations in e-commerce and advanced analytics. He has spearheaded several initiatives such as omni-channel hyper-local shopping and WhatsApp Commerce, adding to the charm of arm-chair shopping for consumers. He has contributed to the transformation of the supply chain with the innovative ‘Digital Trade Show’ capability, enabling the end-to-end digitalization of the product development process.

Prior to ABFRL, he was the Joint President (Technology) in the Aditya Birla Group. He was responsible for leading Technology Transformation, Information Security and Partner Engagement.

In his earlier stint with Sutherland Global Services and WNS Global Services, he managed a wide range of roles and led several teams including Technology Solutions Design, Application Development and Project Management. At Hathway, he helped pioneer broadband services on cable networks in India.

Shrikhande is an alumnus of IIT Bombay and IIM Bangalore