Anchit Nayar joined Nykaa after working for over six years with Morgan Stanley in New York. At Morgan Stanley, Anchit worked as an Investment Banker in the telecom and media M&A group and spent time in the High Yield Bond Department and most recently as a Vice President in Equity Sales & Trading.
Anchit joined the Nykaa team as the CEO – Nykaa Retail to lead the Firm’s offline strategy with a focus on expanding the physical store footprint. Nykaa has the ambitious goal of being one of the country’s largest offline beauty retailers to complement its dominant position online and serve as a one stop shop for the increasingly sophisticated Indian consumer. Anchit has helped grow the retail business from 25 to 70 stores and the division’s revenues by 300%+ in a span of 18 months.
In 2020, Anchit took lead of the marketing function at Nykaa, spearheading digital, social media, mainline and customer/inbound marketing, and public relations, continuing the hard work of building Nykaa as a dominant and innovative marketing force.