October 6, 2020
Director, Suri Agro

Summary
Results-oriented Managing Director driven to manage costs and establish strategic mutually beneficial
partnerships and relationships with farmers, suppliers, vendors, customers and service providers & receivers.
Adept at creating strategic alliances with organization leaders to effectively align with and support key business
initiatives. Excel at building and retaining high performance teams by hiring developing and motivating skilled
professionals.
 
Highlights
• Business development
• Revenue generation
• Strategic planning
• Program management
• Fund Management
• Team leadership
• Hiring and recruitment
• Project coordination
• Cost control
• Employee motivation
• Decisive nature
 
Experience
Joint Managing Director
21/02/2006 – Current
Suri Agro Fresh Pvt. Ltd
a joint venture between Suri Fruit Agency and Total Produce, Ireland Ltd.
Delhi
 
• Develop new marketing strategies to quickly capitalize on trends and social media.
• Restructured several lines to eliminate cash drains and increase overall revenue.
• Improved profit margin 10% by sourcing new vendors and negotiating favorable contracts.
• Implemented new quality assurance initiatives to increase product reliability and customer satisfaction.
• Grew business 10 times over tenure with new products improved marketing and lower costs
• Fruit procurement directly from growers
• Maintaining relationship with more than 1500 growers
• Managing the export business and maintaining a relationship with foreign party
• Increased customer satisfaction by improving quality and handling of fruits
• Handling fresh produce between both the ends of the cold chain ie from the farm gate to
the wholesalers and modern retailers across different cities of the country.
• Set up the Cold Storage and bring the CA technology
• Built productive industry and cross-industry relationships to maximize revenue generation
• Created “Enjoy” brand and maintaining the quality of brand
• Directly managed team of 6 professionals with company of over 100 staff.
KEY SKILLS AND COMPETENCIES
• The Sr. Vice-President of All India Cold Storage Association.
• Strong leaderships skills in board governance,
• new business development.
• Comprehensive understanding of financial management principles.
• Entrepreneurial with commercial acumen and excellent management skills.
• A motivated team player who is results driven.
• Results-oriented with a positive outlook, and a clear focus on high quality and business profit.
Education
• BCOM , Delhi University