September 27, 2020
Digital Marketing Head, Lifestyle International India

Enabling businesses embrace digital as an engine of growth by connecting the online & offline world to create an omni channel digital experience to increase sales on apps/website/emarketplaces & in-stores (via walk-ins/foot-falls & store as media). By & large: enabling order from anywhere > fulfil from anywhere > service from anywhere.
 
Encouraging 1 inventory view & 1 customer view (via CRMs) to understand customer shopping patterns, service touch points & browsing behaviours to orchestrate digital marketing personalisation at scale via Paid (Google Ads, Facebook Ads etc), Earned (SEO/GMB, Email, SMS, Push etc), Shared(Social Media, Bloggers, Influencers, PR etc) & Owned (Apps, Website, Store) media to acquire new customers & increase repeat purchases. Net net: enabling digital to achieve top/bottom line revenues & better LTV/NPS/CSAT.
 
Entrepreneurial experience of building an omni channel portal where in the shopper could discover the products in stock within 10-25 miles and in 5-10 different near by stores so that the selected products ordered on portal can be shipped to the customer asap or the customer can plan to visit the nearest store (basis reviews, videos, pics) to touch-feel and purchase the product in store (& avail options like click2drive, Uber etc options). The portal was monetised via Product Sale Fee, Google Adsense, Amazon Affiliates & more.
 
Prior to Lifestyle Merer worked with UnitedHealth Group, Diageo, Cypress Semiconductor Corporation, Fidelity Investments, IBM and Learning Catalyst