Joined adidas in April, 2005
Neelendra has rich experience and in-depth understanding of the sport performance and sport style markets. In his long and rich career, spanning over 20 years, he has worked in various roles in the India, South Korea and Germany.
Neelendra has been with adidas for over 14 years. He was recently elevated to the position of General Manager for India. He has previous experiences as the Senior Vice President Global DTC & Franchise, Vice President for Retail & Franchise at adidas in Global HQ and Group Retail Director in South Korea.
In his new role at adidas, Neelendra leads and drives the vision, mission and beliefs of the organisation with a focus on cultivating a performance-oriented culture. Furthermore, his focus is on enhancing the profitability along with a steady growth for the adidas and Reebok brands in India and neighbouring countries.
Neelendra completed his post-graduation from the Institute of Management Technology, Ghaziabad.
In his leisure time, he loves to spend time with his family, play Badminton and follow his passion for street photography.
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