September 12, 2020
Founder & Promoter , Melorra

Saroja Yeramilli is the CEO and Founder of Melorra, one of India’s fastest growing online fine jewellery brands styling jewellery for the contemporary wardrobe. Established in 2016, the brand aims to create fashion forward fine jewellery to meet the changing wardrobe needs of a modern woman.

Melorra was born out of Saroja’s passion for innovation, extensive experience and collaboration with industry bodies like the World Gold Council, Diamond Trading Corporation (DeBeers) and Platinum Gold International. Under her leadership, Melorra raised one of India’s highest seed fund rounds (5 million) and has clocked Rs 160 Cr revenue in just 3.5 years. The brand has so far raised $24 million in funding from investors including Lightbox Ventures, BlackSoil Capital, and family offices of some of India’s biggest business houses.

Saroja is a seasoned professional with over two decades of diverse experience in building successful brands in India and the USA. She is responsible for transforming the brand Tanishq into an aspirational jewellery brand in the country. Her professional milestones include launching Tanishq stores in USA and launching work-wear jewellery for the first time in the Indian jewellery segment.

An entrepreneur with immense experience in retail and expertise in setting up a multi-center retail chain, she has leveraged her knowledge to redefine the contemporary fashion jewellery space in the country.

An alumnus of Xavier Institute of Management, she started her career in Ogilvy and Mather as an account executive. With the passion for gaining knowledge, she had joined Mudra communications to develop her sense of the market. She joined Titan in 1994 as the advertising head and internally moved to head sales for Tanishq. During her tenure at Tanishq, she proved her expertise in generating consumer demand and received high profitability. She later moved to head operations at Marico-Kaya skin clinic and also worker with Dell Pvt ltd. with an aim of understanding the retail space better.