The Index will focus on eight truths of Omnichannel adoption, ranging from change management to adjusting the organization to digital reality, to why technology adoption is a must, and which stages of the customer journey a brand needs to focus on. Furthermore, the index will cover 10+ categories and provide an overview of the five phases of the customer journey — Awareness, Evaluation, Purchase, Service & Loyalty. Covered in the Report.
Covered in the Report
https://www.fynd.com/p/india-phygital-index-2024
Leading Participants in the 2023 Survey
Unveiling on 8 May 2024 at Phygital Retail Convention, Mumbai
The Index will focus on eight overall truths of Omnichannel adoption, ranging from change management to adjusting the organisation to a digital reality, to why technology adoption is a must and which stages of the customer journey a brand needs to focus on. Furthermore, the index will cover 10+ categories and provide an overview of the five phases of the customer journey — Awareness, Evaluation, Purchase, Service & Loyalty.
Covered in the Report
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