How Retail CEOs Are Managing Their Strategic Priorities 1. Opportunities and Challenges in Navigating the INDIA+Bharat Opportunity
How Retail CEOs Are Managing Their Strategic Priorities
1. Opportunities and Challenges in Navigating the INDIA+Bharat Opportunity
2. Resetting Retail through Relevance, Creativity & Brand Purpose in the Age of PHYGITAL
3. Building Something for Everyone: India’s five household income categories (elite, affluent, aspirers, next billion, and strugglers)
4. The Challenges of Managing a cyclical Pandemic flare-ups, Supply Chain Disruptions, Inflation
It can almost be called the age of RETAIL 4.0. Challenges abound by the dozen. But so are the opportunities. And a lot of it has been created by the world’s most lucrative market that is India+Bharat, and magnified by PHYGITAL.
The coronavirus pandemic was thought to be a once-in-a-lifetime test of business continuity planning, but with repeated and almost cyclical flare-ups, how can CEOs adapt it into their operational playbook.
Consumers today have a renewed desire for relevance, community and belonging, and they want their brands to reflect that. The consumer is not simply asking themselves “What do I want?,” but rather, “What is relevant to me, what do I care about, and what should I care about?"
The industry is being confronted by a string of questions, arising from supply chain disruptions, an uncontrollable bout of inflation, and the great divide in India-Bharat psyche:
– What’s next?
– What has changed in consumer behavior and what impact will it have on businesses? What’s the New Normal going to be?
– What changes are likely to persist and which of them are reversible?
– Phygital – has it really moved the needle or remains just another buzzword?