(Assessment Period 1st April, 2021 to 31st March, 2022)

IMAGES RETAIL AWARDS recognize outstanding achievers in the business of retail.

(The entrant can participate in more than one award category if qualifies as per eligibility criteria and meets the definition of concerned award category)


National and regional retailers or a brand with own stores, across the following consumption verticals, formats and channels:

Verticals: Fashion & Lifestyle / Fashion Accessories / Footwear / Jewellery / Eyewear / Timewear / Consumer Electronics / Leisure (books, music, pet care, gifts, toys etc.) / Entertainment / Pharmacy & Wellness Products / Beauty Products / Salons, Spas & Fitness Services / Mobile & Telecom / Home & Office Improvement / Foodservice / Food & Grocery / Sports goods & Fitness Equipment / Luggage / Others if any (Please Specify)

Formats: EBO/ MBO/ Department Store/ Hypermarket/ Supermarket/ Convenience Store/ Neighbourhood Store/ Travel Retail / Kiosk/ Express Formats / Shop-in-shop / Pop-ups / Online Retailer / D2C Retail, Online Marketplace, Others if any (Please Specify)

Multiple nominations may be filed under a single category, for different initiatives.

IMAGES Most Admired Retailer of The Year

Marketing & Promotions

Nomination should be for one specific campaign. Campaign categories are:

  • Celebrity Endorsement Campaign
  • Social Cause Campaign
  • Festival Sales Campaign
  • Discount Sales Campaign
  • Social Media Campaign
  • Multi Media Campaign
  • In-store Campaign
  • Mass Media Campign ( Print Media, Radio, Television, Outdoor campaign , etc)


Nominations can be filed with a brief note on the unique idea, strategy or innovation – unveiled between April 2021 and March 2022. Include details of execution and results in terms of creating differentiation, customer or multi stakeholder engagement, increased satisfaction with positive feedback/ coverage/ and recognition. Categories for nomination are:

  • Retail Design & VM
  • Customer Service
  • Employee Practices
  • Others (Please Specify)

Retail Launch

Nominations can be filed for a retail store launch between April 2021 and March 2022, which drew significant consumer, media and industry attention in the following categories:

  • Brand Debut
  • New Store
  • Flagship Store
  • Concept Store

Market Expansion

Nominations can be filed for the following categories:

  • New Market Penetration
  • Trading Area Growth
  • Store Count Augmentation
  • 360° Expansion

Brand Retailer Partnership

Nominations can be filed for a specific initiative to launch/ promote a brand/ category/ unique concept/ special offer.

Technology Implementation

Retail Tech

  • In-store Tech
  • ERP & Merchandise Management
  • Omnichannel Solutions
  • Logistics & Supply Chain
  • Emerging Tech
  • Data & Analytics

E-commerce Tech

  • Cloud & Security
  • eCommerce Front end
  • Order Management
  • Last Mile Fulfilment
  • Payments & Checkout
  • RTO Protection


  • Artificial Intelligence (AI)
  • Conversational Commerce
  • Customer Retention
  • Loyalty & CRM
  • Customer Service
  • Adtech