IRA team of analysts then make a presentation for the IRA jury – with analysis of performance metrics such as growth in top line sales and retail presence, sales per square foot, same store sales growth. A special note is prepared on Effective Technology Adoption, Product Development, Customer Service, Buying & Merchandising, Category Management, Supplier Relations, Employee Relations, Marketing & Promotions, Brand Distribution, Brand Retailing, Any one key achievement during above mentioned period.

The coveted IRA trophies will go to the best among the top performers. The final names will be announced at the glittering IRA ceremony on 9th May 2024 at Jio World Convention Centre Mumbai – the evening of celebrations at the annual congregation of the Phygital Retail Convention.