Retail in India: Inside the World's Most Dynamic Consumer Landscape is a prestigious research publication on the Business of Retail in India. The Report was released on 9th May at India's largest retail business event, the Phygital Retail Convention (PRC) 2024, on 08-09 May at the Jio World Convention Centre, Mumbai.

Designed as an authoritative encyclopedia on the Retail Ecosystem in India by IMAGES Group, the report will feature insights and analyses from the country’s leading voices in policy-making, economic strategy, market research, consumer behavior, business intelligence, and digital transformation. The vast audience for the report includes not just retail practitioners in India and elsewhere, but also academicians, investors, students, entrepreneurs, and analysts in the country and worldwide.

Currently ranked as the world’s sixth largest economy, India’s underlying strengths are indicative of the potential to achieve an astonishing milestone of being a USD 5 trillion economy by 2025. Retail in India: Inside the World's Most Dynamic Consumer Landscape is a compelling study of these metrics, with powerful market analyses, retail intelligence, and ground-breaking insights on innovations in consumption categories, channels, formats, consumer brands, and retail experiences of this vast marketplace.

From macro overviews to in-depth, quantitative, and qualitative research on domestic consumption, consumer behaviors, rapidly growing retail entrepreneurship, digitalization and technology drivers, supply-side growth, and 5-year outlooks by retail business experts, the report is designed to be the encyclopedia on the Business of Retail in India. Featuring six major sections, the report will include compelling commentary and insights from global research majors, Indian retail leaders, leading economic and retail analysts, and policy-making authorities.