24-25 AUGUST 2022 AT THE WESTIN MUMBAI, POWAI LAKE

24-25 Aug, 2022
The Westin, Powai Lake

MUMBAI

24-25
August 2022
Mumbai

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PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Edit

PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Distribution and Fulfillment: Conventional v/s D2C

Most of us know of Haldiram’s, Bikanerwala, Balaji, Chitale Bandhu and other leading traditional snacks players in the Indian market. How are they different from the likes of Wingreens Naan Chips, Happilo, Wakao, Whole Truth Food, etc?

Maybe, we don’t yet know of these entrants in the D2C hemisphere. They are companies that have entered internet first and are now ramping up their general trade presence. Some D2C brands like Mamaearth, Sugar Cosmetics, Juicy Chemistry, Ustra are very much mainstream now.

So while the new entrants use technology, their deep VC funded resources and their digital marketing muscle to increase their market share, how do the traditional brands do it? For one, traditional brands, like those mentioned earlier are definitely are not giving up.

Traditional businesses realize the potential that the online market has, and are now pivoting to create their own proposition. Being legacy companies, they have the additional challenge of managing their existing distribution eco-system along with that of the e-commerce system.

But the dynamics of retail distribution for both are poles apart. Retail distribution of traditional companies thrive on mass scale, lower margins, while the e-commerce equation is all about speed, digital promotion and delivery of units. Traditional business houses hence need to balance the interests of both ends of the spectrum, avoid getting into channel conflict. They have certain factors that are in their favour viz:

  • A known brand
  • Various stock keeping points across the country
  • Organizational team to tap into

The need now is to tweak the system to prepare for the fast paced e-commerce train.

Order fulfilment in supply chain of traditional businesses
Traditional businesses can use the new-age fulfilment companies that have tech integrations with marketplaces and shipping companies, and have automated picking and packing processes. A hybrid omnichannel model by which stock is picked up from nearby existing stock keeping point when an order is placed by an end customer would possibly be ideal for such enterprises. They can rely on these new-age 3PL companies to manage the inventory, packaging process, doorstep delivery all at once.

An e-commerce business moves fast, hence the need is to have a fulfilment provider who can move at the same speed. In an established set-up that most of these businesses will have, the motivation is to set up fulfilment in-house as it may be convenient doing so. However, chances are that your business isn’t in a location that offers optimal costs as well as the processes are not tuned for that agility.

For the traditional enterprise, partnering with a fulfilment company will help them reduce their operating overhead costs. They would not need to spend a fortune creating a separate facility in packing supplies, shipping, hiring quality maintenance person, rent space for storage, and maintain inventory checklists and so on. The fulfilment partner can get the technology, experience, and industry leadership that can make their e-commerce business run effectively.

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Confirmed Attendees
  • ★ Riyaaz Amlani, Impresario Handmade Restaurants
  • ★ Shailesh Chaturvedi (PRC 2022 Patron), Arvind Fashions
  • ★ Ashwin Khasgiwala (PRC 2022 Patron), Director, Reliance Brands
  • ★ Devendra Chawla, Spencer's Retail
  • ★ Dilip Kapur, Hidesign
  • ★ Preeti Gupta, Nykaa Fashion
  • ★ Sanjeev Rao, Being Human Clothing
  • ★ Samir Srivastav, Jean-Claude Biguine Salons, India
  • ★ Darpan Kapoor, Kapsons
  • ★ Subodh Mehta, Godrej Interio
  • ★ Rahul Singh, The Beer Caf茅
  • ★ Damodar Mall, Reliance Retail
  • ★ Nemisha Ghia, More Retail
  • ★ Mohit Khattar, Graviss Foods (Baskin Robbins)
  • ★ Bharat Kalia, Lifelong - A Thrasio Company
  • ★ Vineet Gautam, Bestseller
  • ★ Avnish Kumar, Neerus
  • ★ Satyen Momaya, Celio Future Fashion
  • ★ Raghu Rajagopalan, Lifestyle International
  • ★ Sagar Bhatt, SSIPL Retail
  • ★ Almona Bhatia, Tata CLiQ Luxury
  • ★ Tarandeep Singh Sekhon, KidZania
  • ★ Pushkaraj Shenai, Lakme Lever
  • ★ Vivek Bali, Enrich
  • ★ Rajiv Nair, Kaya
  • ★ Gautam Saraogi, Gocolors
  • ★ Priyaranjan Kumar, Snapdeal
  • ★ Gopal Asthana, Nykaa
  • ★ Tarak Bhattacharya, Mad Over Donuts
  • ★ Shivi Singh, ClearDekho
  • ★ Manish Kapoor, Pepe Jeans
  • ★ Sadashiv Nayak, Retail Veteran
  • ★ Aastha Almast, The NEW Shop
  • ★ Ritesh Mishra, Marks & Spencer
  • ★ Gautam Gupta, Paradise Food Court
  • ★ K Radhakrishnan, Tata Starquik.com
  • ★ Govind Shrikhande, Retail Veteran
  • ★ Amit Dutta, Le Marche Retail
  • ★ Pramod Arora, PVR Cinemas
  • ★ Gopa Kumar, Bhima Jewels
  • ★ Rajesh Jain, Lacoste
  • ★ Biyas Roy, Arambagh's Foodmart
  • ★ Abbas Jabalpurwala, Timezone Entertainment - TEEG India
  • ★ Jagan Mohan Rao, Vijetha Supermarkets
  • ★ Kaushik Asarsa, Farm Krisp
  • ★ Sandeep Pal, Aditya Birla Fashion & Retail
  • ★ Mahesh Reddy, GOPIZZA India
  • ★ Ankur Damani, Le Crueset
  • ★ Devarajan Iyer, Lifestyle International
  • ★ Sushanto Dey, Sreeleathers
  • ★ M Yeshwanth Nag, The ThickShake Factory
  • ★ Vishal Kapil, Leading Fashion Industry Practitioner
  • ★ Rajgopal Nayak, Metro Brands
  • ★ Dibyendu Baral, Senco Gold Limited
  • ★ Yash Dayal, Zepto
  • ★ Anil Menon, LuLu Group International UAE
  • ★ Vikram Idnani, Reliance Retail
  • ★ Sandeep Mistry, Aditya Birla
  • ★ Prashantt Bokill, Metro brands ltd
  • ★ Ranjan Sharma, Bestseller
  • ★ Anurag Saxena, Biba
  • ★ Kiran Komatla, BURGER KING
  • ★ Neilmani Sahu, Kaya Limited
  • ★ Amit Arora, SHR Lifestyle
  • ★ Vinod Kapote, Trent
  • ★ Rahul Khona, NEXUS Malls
  • ★ Ajitt Kohle, VIP Industries Ltd
  • ★ Rupendra Nigam, Spykar
  • ★ Zahid Ansari, Forever New
  • ★ Gurukerthi Gurunathan, Caratlane
  • ★ Murali Krishnan, wow momo
  • ★ Narendra Pratap Singh, Samsonite South Asia
  • ★ Sahil Kansal,, Infiniti Retail (Croma)
  • ★ Akash Srivastava,, Jubilant Foodworks
  • ★ Apeksha Gupta, John Jacobs
  • ★ Tarun Vashistha, Aditya Birla Fashion & Retail
  • ★ Vishwak Sinva, Firework
  • ★ Arpit Upadhyay, The Man Company
  • ★ Smita Murarka, Duroflex
  • ★ Anupam Bansal, Liberty Shoes
  • ★ K G George, TTK Prestige
  • ★ Anuj Puri, Anarock
  • ★ Preeti Chopra, Raymond
  • ★ Sandeep Jabbal, Shoppers Stop
  • ★ Durgesh Dhalla, Lenskart
  • ★ Harshavardhan Chauhaan, Spencers Retail
  • ★ Satish Panchapakesan, Arvind Fashions Limited
  • ★ Rajnesh Sharma, Campus Shoes
  • ★ Shirish Kalamkar, Major Brands
  • ★ Sarfaraz Miller, Celio
  • ★ Vineet Jain, V-MART RETAIL LIMITED
  • ★ Sanjay Vakharia, Spykar
  • ★ Rajesh Sharma, Spykar
  • ★ Mahesh Patel, Spykar
  • ★ Arun Sharma, Spykar
  • ★ Vinay Chatlani, Soch
  • ★ Agnes Raja George, De Moza
  • ★ Ajay Gupta, Capital Foods
  • ★ Abhishek Bansal, Pacific Malls
  • ★ Harsh Bansal, Vegas Mall & Unity Group
  • ★ Shibu Philips, Lulu Group India
  • ★ Rajneesh Mahajan, Inorbit Malls
  • ★ Nitin Bansal, MINISO Life Style Pvt. Ltd
  • ★ Aditya P Tripathi, Cold Love Ice Cream
  • ★ Jatin Goel, Omaxe
  • ★ Bimal Sharma, CBRE
  • ★ Abhishek Trehan, Trehan IRIS
  • ★ Deepak Yadav,, Shoppers Stop
  • ★ Dhruv Kaura, Aditya Birla Fashion & Retail
  • ★ Sreekanth Chetlur, Shoppers Stop
  • ★ Sumit S Suneja,, Bestseller
  • ★ Shriti Malhotra, The Body Shop, India
  • ★ Bidyut Bhanjdeo, Raymond
  • ★ Vivek Shrivastava, ABFRL
  • ★ Manik Dhodi,, Adidas Group India
  • ★ Ankit Desai, HERSHEY'S
  • ★ Devesh Kumar, Max Fashion - Landmark Group
  • ★ Biraja Rout, Biggies Burger
  • ★ Nishanth Chandran, TenderCuts
  • ★ Amitabh Suri, USPA
  • ★ Mehboob Memon, Marks & Spencers
  • ★ Ramesh Menon, Wingreens
  • ★ Vikram Bakshi, Ascot Hospitality
  • ★ Kunal Gupta, FACES Canada
  • ★ Priyaranjan Manay, Pepe Jeans India
  • ★ Govardhan Reddy Y S, Beauty & Beyond
  • ★ Sidhartha Gondal, XYXX
  • ★ Pankaj Renjhen, Anarock
  • ★ Dipti Tolani, Salt Attire
  • ★ Suvankar Sen, Senco Gold and Diamonds
  • ★ Aenik Shah, Wizzy Softech Private Limited
  • ★ Utsav Patel, Wizzy Softech Private Limited
  • ★ Gerald Mathew, Growel’s 101
  • ★ Rakhee Devadiga, Growel’s 101
  • ★ Bhupinder Singh Sohal, M3M
  • ★ Aditya Sharma, M3M
  • ★ Juned Khan, M3M
  • ★ Amit Manocha, Apollo Creations
  • ★ Bhavesh Soni, Apollo Creations
  • ★ Tanushree Dey, Laguna Clothing LLP
  • ★ Sandeep Raut, Laguna Clothing LLP
  • ★ Bharat Gabani, APL Lifestyle Pvt Ltd
  • ★ Nagma Khan, SP Sai IT Private Limited
  • ★ Ashok Mukhi, Solar Group
  • ★ Deven Mukhi, Solar Group
  • ★ Anubha Kakkar, Elan Group
  • ★ Reyansh Khatri, Elan Group
  • ★ Gaurav Singh, Waveinfratech Pvt Ltd
  • ★ Pawan Kumar, Waveinfratech Pvt Ltd
  • ★ Dheeraj Chawla, Lifestyle
  • ★ Samir Srivastava, Bhutani Group
  • ★ Tanuj Bhargava, Bhutani Group
  • ★ Abhishek Dutta, Alliance Spaces
  • ★ Nitin Bansal, Miniso
  • ★ Bhavya Jangra, BureauID
  • ★ Kavin Venkatesh, Opus Fashions Pvt Ltd
  • ★ Vivek Thilakan, Lifestyle
  • ★ Aditya Kothari, Lifestyle
  • ★ Youhan Noria, Estele Accessories Pvt. Ltd.
  • ★ Rohini Paul, House of Anita Dongre
  • ★ Nabenddu Chakrobarty, Brand Concepts
  • ★ Sumit Jain, Brand Concepts
  • ★ Chaitanya Mahale, Brand Concepts
  • ★ Pankaj Rathor, Brand Concepts
  • ★ Kamal Khushlani, Mufti
  • ★ Mohit Bhagnari, Mufti
  • ★ Biswajeet Ghosal, Mufti
  • ★ Abhishek Maria, Inox
  • ★ Vinod Mendonca, Inox
  • ★ Mohan Vijay, Bata
  • ★ Ankit Vij, Bata
  • ★ Amit Gupta, Lacoste
  • ★ Prakash Louis, Lacoste
  • ★ Deepti Dhingra, Ingka Centres India Pvt. Ltd
  • ★ Sanchita Attawar, Imagica
  • ★ Maninder Singh Chahal, Imagica
  • ★ Varun Juneja, Lenskart
  • ★ Siddharth Baid, Lenskart
  • ★ Aditya Goel, Mohan Bhandar
  • ★ Maneesh Gaur, PVR
  • ★ Manjeet Singh, PVR
  • ★ Santanu Pai, PVR
  • ★ Kanika Malkotia, PVR
  • ★ Shrutika, SSIPL
  • ★ Mukesh Sharma, SSIPL
  • ★ Manisha J. Agarwal, Puma
  • ★ Srinivasa Rao, Reliance BP Mobility Limited
  • ★ Shilpa Dhingra, Orient Craft
  • ★ Prachi Pranati, Puma
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