Fashion is inherently dynamic by definition and the global surge in athleisure demand is just an instance of how lifestyle needs and macro environments can generate entirely new fashion categories…
‘Sustainability’, a term that has more connotations than one, is fast becoming a game changer for fashion brands in India. As consumer behaviour becomes more environment-centric and the ill-effects of…
The Indian consumer is rapidly evolving. Exposure to social media, rising fashion awareness, the demand for different types of innerwear, and an understanding of health and hygiene is driving the…