A new report from Unicommerce & Wazir Advisors indicates that the D2C segment has emerged as the key propeller of Indian retail growth; reflecting a robust CAGR of near 45%…
Most of us know of Haldiram’s, Bikanerwala, Balaji, Chitale Bandhu and other leading traditional snacks players in the Indian market. How are they different from the likes of Wingreens Naan…
Denim wear brands, for a long time now, have thrived on a customer base that has been loyal to them for years. From brand legacy to settling with the perfect…
Just like the pandemic made us aware of our hygiene protocols in a way no one thought before, it delivered a much-awaited push to a revolutionary mode of retail in…
Shouldn’t the name of a brand be meaningful so that consumers can relate? There was a time when this was the question that used to come into our minds. During…
The looming climate and health crises are driving lasting changes in global consumer behavior. Transparency, values, and ethics have become important to shoppers. As per 5W Public Relation’s Consumer Culture…
For Fast Moving Consumer Goods (FMCG) traditional brands, the pandemic has been an absolute bloodbath during its initial outbreak period. From supply chains to stores being shut down, the brands…
The paradigm has shifted, now e-commerce has given more dominance to buyers. Now, the buyers have full control over their buying journey and decision making process. Today, the definition of…
