24-25 AUGUST 2022 AT THE WESTIN MUMBAI, POWAI LAKE

24-25 Aug, 2022
The Westin, Powai Lake

MUMBAI

24-25
August 2022
Mumbai

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PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Edit

PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Loyalty Program Models For Shopping Centres

Every industry sector approaches loyalty programs differently. In comparison to the retailers, the loyalty program for shopping centres is widespread. In terms of loyalty purely from a mall perspective, one needs to understand what loyalty means for a shopping centre operator. Why would consumers come and how can they perceive loyalty from the shopping mall? What would be the key drivers in the location? What services are offered by the centre? What are the experiences and convenience provided inside the mall premises?

In order to handle the loyalty model similar to what e-commerce portals do to their consumers, shopping centres in India study and follow the international benchmarks. There is no unique successful single model by any mall developer. Every mall has a different aspect, and it is not necessary that all aspects will be good for other malls too. Creating a sustainable model is an option, but it is still doubtful that this will click for shopping centres in different locations mainly Tier I, II, III cities. Consumers in every city can have his/her thoughts different for the loyalty programs. Technology has a major role to play here and then only a uniform model can be created.

Technology which we are using is also not that mature. The other thing is the conservative nature of the industry, and most are not willing to put in a lot of money upfront for these apps. The international market is quite ahead of us. They are not short of resources, and are very mature in approach. If the shopping centre owners want to preserve or own the consumer, they will have to invest accordingly. One must invest and promote it vigorously, enthusiastically and energetically.

The investment on events which is done in time of festivals and occasions, is one generic aspect. The mall must keep aside some sort of money for fuelling the loyalty program, and then largely depend on the retailer support. Today’s customers are seeking experiences to enrich their lives, and a cross-brand loyalty program for malls could be the differentiator mall owners are looking for, as it drives footfall and creates an unforgettable experience at the same time.

-Sandeep Kumar

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© 2022, PHYGITAL RETAIL CONVENTION (PRC). All Rights Reserved.
Confirmed Attendees
  • ★ Riyaaz Amlani, Impresario Handmade Restaurants
  • ★ Shailesh Chaturvedi (PRC 2022 Patron), Arvind Fashions
  • ★ Ashwin Khasgiwala (PRC 2022 Patron), Director, Reliance Brands
  • ★ Devendra Chawla, Spencer's Retail
  • ★ Dilip Kapur, Hidesign
  • ★ Preeti Gupta, Nykaa Fashion
  • ★ Sanjeev Rao, Being Human Clothing
  • ★ Samir Srivastav, Jean-Claude Biguine Salons, India
  • ★ Darpan Kapoor, Kapsons
  • ★ Subodh Mehta, Godrej Interio
  • ★ Rahul Singh, The Beer Caf茅
  • ★ Damodar Mall, Reliance Retail
  • ★ Nemisha Ghia, More Retail
  • ★ Mohit Khattar, Graviss Foods (Baskin Robbins)
  • ★ Bharat Kalia, Lifelong - A Thrasio Company
  • ★ Vineet Gautam, Bestseller
  • ★ Avnish Kumar, Neerus
  • ★ Satyen Momaya, Celio Future Fashion
  • ★ Raghu Rajagopalan, Lifestyle International
  • ★ Sagar Bhatt, SSIPL Retail
  • ★ Almona Bhatia, Tata CLiQ Luxury
  • ★ Tarandeep Singh Sekhon, KidZania
  • ★ Pushkaraj Shenai, Lakme Lever
  • ★ Vivek Bali, Enrich
  • ★ Rajiv Nair, Kaya
  • ★ Gautam Saraogi, Gocolors
  • ★ Priyaranjan Kumar, Snapdeal
  • ★ Gopal Asthana, Nykaa
  • ★ Tarak Bhattacharya, Mad Over Donuts
  • ★ Shivi Singh, ClearDekho
  • ★ Manish Kapoor, Pepe Jeans
  • ★ Sadashiv Nayak, Retail Veteran
  • ★ Aastha Almast, The NEW Shop
  • ★ Ritesh Mishra, Marks & Spencer
  • ★ Gautam Gupta, Paradise Food Court
  • ★ K Radhakrishnan, Tata Starquik.com
  • ★ Govind Shrikhande, Retail Veteran
  • ★ Amit Dutta, Le Marche Retail
  • ★ Pramod Arora, PVR Cinemas
  • ★ Gopa Kumar, Bhima Jewels
  • ★ Rajesh Jain, Lacoste
  • ★ Biyas Roy, Arambagh's Foodmart
  • ★ Abbas Jabalpurwala, Timezone Entertainment - TEEG India
  • ★ Jagan Mohan Rao, Vijetha Supermarkets
  • ★ Kaushik Asarsa, Farm Krisp
  • ★ Sandeep Pal, Aditya Birla Fashion & Retail
  • ★ Mahesh Reddy, GOPIZZA India
  • ★ Ankur Damani, Le Crueset
  • ★ Devarajan Iyer, Lifestyle International
  • ★ Sushanto Dey, Sreeleathers
  • ★ M Yeshwanth Nag, The ThickShake Factory
  • ★ Vishal Kapil, Leading Fashion Industry Practitioner
  • ★ Rajgopal Nayak, Metro Brands
  • ★ Dibyendu Baral, Senco Gold Limited
  • ★ Yash Dayal, Zepto
  • ★ Anil Menon, LuLu Group International UAE
  • ★ Vikram Idnani, Reliance Retail
  • ★ Sandeep Mistry, Aditya Birla
  • ★ Prashantt Bokill, Metro brands ltd
  • ★ Ranjan Sharma, Bestseller
  • ★ Anurag Saxena, Biba
  • ★ Kiran Komatla, BURGER KING
  • ★ Neilmani Sahu, Kaya Limited
  • ★ Amit Arora, SHR Lifestyle
  • ★ Vinod Kapote, Trent
  • ★ Rahul Khona, NEXUS Malls
  • ★ Ajitt Kohle, VIP Industries Ltd
  • ★ Rupendra Nigam, Spykar
  • ★ Zahid Ansari, Forever New
  • ★ Gurukerthi Gurunathan, Caratlane
  • ★ Murali Krishnan, wow momo
  • ★ Narendra Pratap Singh, Samsonite South Asia
  • ★ Sahil Kansal,, Infiniti Retail (Croma)
  • ★ Akash Srivastava,, Jubilant Foodworks
  • ★ Apeksha Gupta, John Jacobs
  • ★ Tarun Vashistha, Aditya Birla Fashion & Retail
  • ★ Vishwak Sinva, Firework
  • ★ Arpit Upadhyay, The Man Company
  • ★ Smita Murarka, Duroflex
  • ★ Anupam Bansal, Liberty Shoes
  • ★ K G George, TTK Prestige
  • ★ Anuj Puri, Anarock
  • ★ Preeti Chopra, Raymond
  • ★ Sandeep Jabbal, Shoppers Stop
  • ★ Durgesh Dhalla, Lenskart
  • ★ Harshavardhan Chauhaan, Spencers Retail
  • ★ Satish Panchapakesan, Arvind Fashions Limited
  • ★ Rajnesh Sharma, Campus Shoes
  • ★ Shirish Kalamkar, Major Brands
  • ★ Sarfaraz Miller, Celio
  • ★ Vineet Jain, V-MART RETAIL LIMITED
  • ★ Sanjay Vakharia, Spykar
  • ★ Rajesh Sharma, Spykar
  • ★ Mahesh Patel, Spykar
  • ★ Arun Sharma, Spykar
  • ★ Vinay Chatlani, Soch
  • ★ Agnes Raja George, De Moza
  • ★ Ajay Gupta, Capital Foods
  • ★ Abhishek Bansal, Pacific Malls
  • ★ Harsh Bansal, Vegas Mall & Unity Group
  • ★ Shibu Philips, Lulu Group India
  • ★ Rajneesh Mahajan, Inorbit Malls
  • ★ Nitin Bansal, MINISO Life Style Pvt. Ltd
  • ★ Aditya P Tripathi, Cold Love Ice Cream
  • ★ Jatin Goel, Omaxe
  • ★ Bimal Sharma, CBRE
  • ★ Abhishek Trehan, Trehan IRIS
  • ★ Deepak Yadav,, Shoppers Stop
  • ★ Dhruv Kaura, Aditya Birla Fashion & Retail
  • ★ Sreekanth Chetlur, Shoppers Stop
  • ★ Sumit S Suneja,, Bestseller
  • ★ Shriti Malhotra, The Body Shop, India
  • ★ Bidyut Bhanjdeo, Raymond
  • ★ Vivek Shrivastava, ABFRL
  • ★ Manik Dhodi,, Adidas Group India
  • ★ Ankit Desai, HERSHEY'S
  • ★ Devesh Kumar, Max Fashion - Landmark Group
  • ★ Biraja Rout, Biggies Burger
  • ★ Nishanth Chandran, TenderCuts
  • ★ Amitabh Suri, USPA
  • ★ Mehboob Memon, Marks & Spencers
  • ★ Ramesh Menon, Wingreens
  • ★ Vikram Bakshi, Ascot Hospitality
  • ★ Kunal Gupta, FACES Canada
  • ★ Priyaranjan Manay, Pepe Jeans India
  • ★ Govardhan Reddy Y S, Beauty & Beyond
  • ★ Sidhartha Gondal, XYXX
  • ★ Pankaj Renjhen, Anarock
  • ★ Dipti Tolani, Salt Attire
  • ★ Suvankar Sen, Senco Gold and Diamonds
  • ★ Aenik Shah, Wizzy Softech Private Limited
  • ★ Utsav Patel, Wizzy Softech Private Limited
  • ★ Gerald Mathew, Growel’s 101
  • ★ Rakhee Devadiga, Growel’s 101
  • ★ Bhupinder Singh Sohal, M3M
  • ★ Aditya Sharma, M3M
  • ★ Juned Khan, M3M
  • ★ Amit Manocha, Apollo Creations
  • ★ Bhavesh Soni, Apollo Creations
  • ★ Tanushree Dey, Laguna Clothing LLP
  • ★ Sandeep Raut, Laguna Clothing LLP
  • ★ Bharat Gabani, APL Lifestyle Pvt Ltd
  • ★ Nagma Khan, SP Sai IT Private Limited
  • ★ Ashok Mukhi, Solar Group
  • ★ Deven Mukhi, Solar Group
  • ★ Anubha Kakkar, Elan Group
  • ★ Reyansh Khatri, Elan Group
  • ★ Gaurav Singh, Waveinfratech Pvt Ltd
  • ★ Pawan Kumar, Waveinfratech Pvt Ltd
  • ★ Dheeraj Chawla, Lifestyle
  • ★ Samir Srivastava, Bhutani Group
  • ★ Tanuj Bhargava, Bhutani Group
  • ★ Abhishek Dutta, Alliance Spaces
  • ★ Nitin Bansal, Miniso
  • ★ Bhavya Jangra, BureauID
  • ★ Kavin Venkatesh, Opus Fashions Pvt Ltd
  • ★ Vivek Thilakan, Lifestyle
  • ★ Aditya Kothari, Lifestyle
  • ★ Youhan Noria, Estele Accessories Pvt. Ltd.
  • ★ Rohini Paul, House of Anita Dongre
  • ★ Nabenddu Chakrobarty, Brand Concepts
  • ★ Sumit Jain, Brand Concepts
  • ★ Chaitanya Mahale, Brand Concepts
  • ★ Pankaj Rathor, Brand Concepts
  • ★ Kamal Khushlani, Mufti
  • ★ Mohit Bhagnari, Mufti
  • ★ Biswajeet Ghosal, Mufti
  • ★ Abhishek Maria, Inox
  • ★ Vinod Mendonca, Inox
  • ★ Mohan Vijay, Bata
  • ★ Ankit Vij, Bata
  • ★ Amit Gupta, Lacoste
  • ★ Prakash Louis, Lacoste
  • ★ Deepti Dhingra, Ingka Centres India Pvt. Ltd
  • ★ Sanchita Attawar, Imagica
  • ★ Maninder Singh Chahal, Imagica
  • ★ Varun Juneja, Lenskart
  • ★ Siddharth Baid, Lenskart
  • ★ Aditya Goel, Mohan Bhandar
  • ★ Maneesh Gaur, PVR
  • ★ Manjeet Singh, PVR
  • ★ Santanu Pai, PVR
  • ★ Kanika Malkotia, PVR
  • ★ Shrutika, SSIPL
  • ★ Mukesh Sharma, SSIPL
  • ★ Manisha J. Agarwal, Puma
  • ★ Srinivasa Rao, Reliance BP Mobility Limited
  • ★ Shilpa Dhingra, Orient Craft
  • ★ Prachi Pranati, Puma
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