24-25 AUGUST 2022 AT THE WESTIN MUMBAI, POWAI LAKE

24-25 Aug, 2022
The Westin, Powai Lake

MUMBAI

24-25
August 2022
Mumbai

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PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Edit

PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

D2C: The Buzz is Here to Stay

A new report from Unicommerce & Wazir Advisors indicates that the D2C segment has emerged as the key propeller of Indian retail growth; reflecting a robust CAGR of near 45% levels with the potential to reach $70 billion over next few years. It further highlights that D2C, and digital-first brands continue to rise with consistent order growth of brand websites. The brand websites report a strong YoY order volume growth of 80.4% in FY 22 while marketplaces witnessed a 59.6% YoY growth. Beauty & Personal care products segments continue to lead here as well with 132.8 YoY growth on the brand website and 169.1% growth on marketplaces.

The other segments that have reported strong growth on the brand website are Health & Pharmaceutical with 84.8% YoY growth and 67.7% YoY growth for FMCG in FY 22. The rising phenomena of D2C has helped the fashion segment to continue its growth despite being the most mature segment. Fashion & accessories have witnessed 89.5% YoY growth on brand websites in FY 2022, as opposed to a marketplace growth of 52.2%.

The market has changed now, and D2C brands will continue to be forced to stay hyper-focused on customer acquisition, in order to sustain and grow. With the advancements in technology, and changing consumer habits, companies need to drop the spray and pray approach and implement data-backed strategies effectively. Here are some ways that D2C brands can decrease CAC by utilising modern day technologies:

Lead Generation
The conversion rates depend highly on the response rate. With traction coming in from so many channels, it becomes hard for agents to connect with every lead individually, that’s where automation comes in. Chatbots and live messages can help engage with customers without any delays and give you more leeway.

Moreover, live chat solutions also enable multiple conversations at the same time. It is the perfect solution to offer personalisation without compromising on the speed or conversion rates.

Product Recommendations
AI has been an effective tool for various industries, and D2C can also use it for their own advantage. Technologies such as AI can help decipher data to anticipate customer behaviour and then make recommendations about the products and services, depending on their needs.

Big Data and CX
Similarly, data can also help build personalisation and enhance customer experience. Data analytics has various touch points such as customer preference, predicted spending etc. Big data can help reduce the guesswork and implement strategies that are more likely to bring in sales and conversions.

Sales Automation
Automation has been used by marketing departments all over the world, but there are barely any brands who automate their sales department. While complete automation of sales is still far fetched, some sales positions can be automated.

Improvements in AI have made it possible to reduce labor costs. If a brand implements this strategy, they can use the savings to enhance their business model and make it more robust and efficient. Getting more out of your existing staff can also help in reducing CAC and delivering better customer experiences.

Capitalise on Social Media
D2C brands are tech savvy but so are the customers. Now, instead of making a purchase blindly, consumers want to know more about the products, focus on the features, and then buy. There are customer engagement tools present now that brands should consider investing in. These tools use the social media channels and messaging apps to communicate with the potential buyers and help them find what they are looking for. Social media is a powerful tool not only for brand presence but also for increasing sales and engagement.

-Sandeep Kumar

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© 2022, PHYGITAL RETAIL CONVENTION (PRC). All Rights Reserved.
Confirmed Attendees
  • ★ Riyaaz Amlani, Impresario Handmade Restaurants
  • ★ Shailesh Chaturvedi (PRC 2022 Patron), Arvind Fashions
  • ★ Ashwin Khasgiwala (PRC 2022 Patron), Director, Reliance Brands
  • ★ Devendra Chawla, Spencer's Retail
  • ★ Dilip Kapur, Hidesign
  • ★ Preeti Gupta, Nykaa Fashion
  • ★ Sanjeev Rao, Being Human Clothing
  • ★ Samir Srivastav, Jean-Claude Biguine Salons, India
  • ★ Darpan Kapoor, Kapsons
  • ★ Subodh Mehta, Godrej Interio
  • ★ Rahul Singh, The Beer Caf茅
  • ★ Damodar Mall, Reliance Retail
  • ★ Nemisha Ghia, More Retail
  • ★ Mohit Khattar, Graviss Foods (Baskin Robbins)
  • ★ Bharat Kalia, Lifelong - A Thrasio Company
  • ★ Vineet Gautam, Bestseller
  • ★ Avnish Kumar, Neerus
  • ★ Satyen Momaya, Celio Future Fashion
  • ★ Raghu Rajagopalan, Lifestyle International
  • ★ Sagar Bhatt, SSIPL Retail
  • ★ Almona Bhatia, Tata CLiQ Luxury
  • ★ Tarandeep Singh Sekhon, KidZania
  • ★ Pushkaraj Shenai, Lakme Lever
  • ★ Vivek Bali, Enrich
  • ★ Rajiv Nair, Kaya
  • ★ Gautam Saraogi, Gocolors
  • ★ Priyaranjan Kumar, Snapdeal
  • ★ Gopal Asthana, Nykaa
  • ★ Tarak Bhattacharya, Mad Over Donuts
  • ★ Shivi Singh, ClearDekho
  • ★ Manish Kapoor, Pepe Jeans
  • ★ Sadashiv Nayak, Retail Veteran
  • ★ Aastha Almast, The NEW Shop
  • ★ Ritesh Mishra, Marks & Spencer
  • ★ Gautam Gupta, Paradise Food Court
  • ★ K Radhakrishnan, Tata Starquik.com
  • ★ Govind Shrikhande, Retail Veteran
  • ★ Amit Dutta, Le Marche Retail
  • ★ Pramod Arora, PVR Cinemas
  • ★ Gopa Kumar, Bhima Jewels
  • ★ Rajesh Jain, Lacoste
  • ★ Biyas Roy, Arambagh's Foodmart
  • ★ Abbas Jabalpurwala, Timezone Entertainment - TEEG India
  • ★ Jagan Mohan Rao, Vijetha Supermarkets
  • ★ Kaushik Asarsa, Farm Krisp
  • ★ Sandeep Pal, Aditya Birla Fashion & Retail
  • ★ Mahesh Reddy, GOPIZZA India
  • ★ Ankur Damani, Le Crueset
  • ★ Devarajan Iyer, Lifestyle International
  • ★ Sushanto Dey, Sreeleathers
  • ★ M Yeshwanth Nag, The ThickShake Factory
  • ★ Vishal Kapil, Leading Fashion Industry Practitioner
  • ★ Rajgopal Nayak, Metro Brands
  • ★ Dibyendu Baral, Senco Gold Limited
  • ★ Yash Dayal, Zepto
  • ★ Anil Menon, LuLu Group International UAE
  • ★ Vikram Idnani, Reliance Retail
  • ★ Sandeep Mistry, Aditya Birla
  • ★ Prashantt Bokill, Metro brands ltd
  • ★ Ranjan Sharma, Bestseller
  • ★ Anurag Saxena, Biba
  • ★ Kiran Komatla, BURGER KING
  • ★ Neilmani Sahu, Kaya Limited
  • ★ Amit Arora, SHR Lifestyle
  • ★ Vinod Kapote, Trent
  • ★ Rahul Khona, NEXUS Malls
  • ★ Ajitt Kohle, VIP Industries Ltd
  • ★ Rupendra Nigam, Spykar
  • ★ Zahid Ansari, Forever New
  • ★ Gurukerthi Gurunathan, Caratlane
  • ★ Murali Krishnan, wow momo
  • ★ Narendra Pratap Singh, Samsonite South Asia
  • ★ Sahil Kansal,, Infiniti Retail (Croma)
  • ★ Akash Srivastava,, Jubilant Foodworks
  • ★ Apeksha Gupta, John Jacobs
  • ★ Tarun Vashistha, Aditya Birla Fashion & Retail
  • ★ Vishwak Sinva, Firework
  • ★ Arpit Upadhyay, The Man Company
  • ★ Smita Murarka, Duroflex
  • ★ Anupam Bansal, Liberty Shoes
  • ★ K G George, TTK Prestige
  • ★ Anuj Puri, Anarock
  • ★ Preeti Chopra, Raymond
  • ★ Sandeep Jabbal, Shoppers Stop
  • ★ Durgesh Dhalla, Lenskart
  • ★ Harshavardhan Chauhaan, Spencers Retail
  • ★ Satish Panchapakesan, Arvind Fashions Limited
  • ★ Rajnesh Sharma, Campus Shoes
  • ★ Shirish Kalamkar, Major Brands
  • ★ Sarfaraz Miller, Celio
  • ★ Vineet Jain, V-MART RETAIL LIMITED
  • ★ Sanjay Vakharia, Spykar
  • ★ Rajesh Sharma, Spykar
  • ★ Mahesh Patel, Spykar
  • ★ Arun Sharma, Spykar
  • ★ Vinay Chatlani, Soch
  • ★ Agnes Raja George, De Moza
  • ★ Ajay Gupta, Capital Foods
  • ★ Abhishek Bansal, Pacific Malls
  • ★ Harsh Bansal, Vegas Mall & Unity Group
  • ★ Shibu Philips, Lulu Group India
  • ★ Rajneesh Mahajan, Inorbit Malls
  • ★ Nitin Bansal, MINISO Life Style Pvt. Ltd
  • ★ Aditya P Tripathi, Cold Love Ice Cream
  • ★ Jatin Goel, Omaxe
  • ★ Bimal Sharma, CBRE
  • ★ Abhishek Trehan, Trehan IRIS
  • ★ Deepak Yadav,, Shoppers Stop
  • ★ Dhruv Kaura, Aditya Birla Fashion & Retail
  • ★ Sreekanth Chetlur, Shoppers Stop
  • ★ Sumit S Suneja,, Bestseller
  • ★ Shriti Malhotra, The Body Shop, India
  • ★ Bidyut Bhanjdeo, Raymond
  • ★ Vivek Shrivastava, ABFRL
  • ★ Manik Dhodi,, Adidas Group India
  • ★ Ankit Desai, HERSHEY'S
  • ★ Devesh Kumar, Max Fashion - Landmark Group
  • ★ Biraja Rout, Biggies Burger
  • ★ Nishanth Chandran, TenderCuts
  • ★ Amitabh Suri, USPA
  • ★ Mehboob Memon, Marks & Spencers
  • ★ Ramesh Menon, Wingreens
  • ★ Vikram Bakshi, Ascot Hospitality
  • ★ Kunal Gupta, FACES Canada
  • ★ Priyaranjan Manay, Pepe Jeans India
  • ★ Govardhan Reddy Y S, Beauty & Beyond
  • ★ Sidhartha Gondal, XYXX
  • ★ Pankaj Renjhen, Anarock
  • ★ Dipti Tolani, Salt Attire
  • ★ Suvankar Sen, Senco Gold and Diamonds
  • ★ Aenik Shah, Wizzy Softech Private Limited
  • ★ Utsav Patel, Wizzy Softech Private Limited
  • ★ Gerald Mathew, Growel’s 101
  • ★ Rakhee Devadiga, Growel’s 101
  • ★ Bhupinder Singh Sohal, M3M
  • ★ Aditya Sharma, M3M
  • ★ Juned Khan, M3M
  • ★ Amit Manocha, Apollo Creations
  • ★ Bhavesh Soni, Apollo Creations
  • ★ Tanushree Dey, Laguna Clothing LLP
  • ★ Sandeep Raut, Laguna Clothing LLP
  • ★ Bharat Gabani, APL Lifestyle Pvt Ltd
  • ★ Nagma Khan, SP Sai IT Private Limited
  • ★ Ashok Mukhi, Solar Group
  • ★ Deven Mukhi, Solar Group
  • ★ Anubha Kakkar, Elan Group
  • ★ Reyansh Khatri, Elan Group
  • ★ Gaurav Singh, Waveinfratech Pvt Ltd
  • ★ Pawan Kumar, Waveinfratech Pvt Ltd
  • ★ Dheeraj Chawla, Lifestyle
  • ★ Samir Srivastava, Bhutani Group
  • ★ Tanuj Bhargava, Bhutani Group
  • ★ Abhishek Dutta, Alliance Spaces
  • ★ Nitin Bansal, Miniso
  • ★ Bhavya Jangra, BureauID
  • ★ Kavin Venkatesh, Opus Fashions Pvt Ltd
  • ★ Vivek Thilakan, Lifestyle
  • ★ Aditya Kothari, Lifestyle
  • ★ Youhan Noria, Estele Accessories Pvt. Ltd.
  • ★ Rohini Paul, House of Anita Dongre
  • ★ Nabenddu Chakrobarty, Brand Concepts
  • ★ Sumit Jain, Brand Concepts
  • ★ Chaitanya Mahale, Brand Concepts
  • ★ Pankaj Rathor, Brand Concepts
  • ★ Kamal Khushlani, Mufti
  • ★ Mohit Bhagnari, Mufti
  • ★ Biswajeet Ghosal, Mufti
  • ★ Abhishek Maria, Inox
  • ★ Vinod Mendonca, Inox
  • ★ Mohan Vijay, Bata
  • ★ Ankit Vij, Bata
  • ★ Amit Gupta, Lacoste
  • ★ Prakash Louis, Lacoste
  • ★ Deepti Dhingra, Ingka Centres India Pvt. Ltd
  • ★ Sanchita Attawar, Imagica
  • ★ Maninder Singh Chahal, Imagica
  • ★ Varun Juneja, Lenskart
  • ★ Siddharth Baid, Lenskart
  • ★ Aditya Goel, Mohan Bhandar
  • ★ Maneesh Gaur, PVR
  • ★ Manjeet Singh, PVR
  • ★ Santanu Pai, PVR
  • ★ Kanika Malkotia, PVR
  • ★ Shrutika, SSIPL
  • ★ Mukesh Sharma, SSIPL
  • ★ Manisha J. Agarwal, Puma
  • ★ Srinivasa Rao, Reliance BP Mobility Limited
  • ★ Shilpa Dhingra, Orient Craft
  • ★ Prachi Pranati, Puma
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