24-25 AUGUST 2022 AT THE WESTIN MUMBAI, POWAI LAKE

24-25 Aug, 2022
The Westin, Powai Lake

MUMBAI

24-25
August 2022
Mumbai

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PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Edit

PHYGITAL RETAIL CONVENTION (PRC) is India’s go-to retail intelligence event of 2021. It aims to bring together multiple stakeholders in global retail businesses to hack the most critical disruption-ready strategies around consumer behaviours, technology and innovation. A powerful blend of panel discussions, talks and masterclasses, zoned exhibitions to showcase tech solutions, innovations in products, services, retail spaces, ideas and concepts. In addition, attendees will be able to discover and experience advanced solutions from technology solution providers and innovators presenting success stories of trailblazing retail business transformations from across the world.

Hyper-personalization: Key to Engage New-age Consumers

Digitization is, undeniably, necessary to compete in retail today. And as competition increases, the interaction that the consumer has with a company becomes more important. With the rising digital capabilities and abundance of choices available, customers expect companies to understand who they are and what they want. This change in consumer behavior has compelled brands to adopt ‘hyper-personalization’ marketing as a tool to engage with customers to deliver a seamless shopping experience. A recent study by Accenture revealed that 75% of customers are more likely to purchase from an organization that offers personalized services based on their individual preferences. Consumers want brands to understand their preferences and tailor their products and communications around them.

Hyper-personalisation is a way for brands to forge deeper connections with individual customers by leveraging behavioral data, browsing history, and purchase behavior. Through hyper-personalization, companies can send highly contextualized communications to specific customers at the right place and time, and through the right channel.  This type of strategy not only helps in driving sales but also increases brand loyalty, customer experience, and overall marketing effectiveness. For instance, Cadbury made use of customer information and photos to create a hyper-personalized video ad during Diwali, featuring Shah Rukh Khan, and urging consumers to help local retailers across the country. This campaign used customer data, including age, location, and likes, provided via the customer’s Facebook page (after receiving consent), and it resulted in increased click-through rates of 65 percent and conversion rates of 33.6 percent.

Some brands have already paved their way into hyper-personalization marketing to improve customer engagement. Pantaloons (owned by ABFRL), for instance, has partnered with Bengaluru-based Algonomy, a retail technology provider, to deploy its hyper-personalization solutions across its brands. Pantaloons will leverage these solutions to provide a seamless one-to-one shopping experience across all channels- in-store, website, app, and email. The brand will also use ‘advanced’ merchandising to offer comprehensive recommendations and products to complement a customer’s shopping history.

Data has become central to every business strategy and decision-making and plays a key role in enhancing customer experience. As brands compete for consumer attention in a crowded digital landscape, they should look for opportunities to interact with customers more efficiently and make offers with the highest probabilities of conversion. The advancement in technology allows every interaction to be unique and personal, and consumers expect a personal connection with the companies with which they interact.

– Sadaf Anjum

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© 2022, PHYGITAL RETAIL CONVENTION (PRC). All Rights Reserved.
Confirmed Attendees
  • ★ Lalit Jain, Delight Avenues Pvt. Ltd
  • ★ Rishikumar Bhardwaj, Lifestyle - Max
  • ★ Sachin Sonawane, Lifestyle - Max
  • ★ Hitesh Vaswani, Saffron Lifestyle
  • ★ Navin Vaswani, Saffron Lifestyle
  • ★ Lokesh Bharwani, Mad Over Donuts
  • ★ Harsha Bharwani, Mad Over Donuts
  • ★ Lewin V Joey, Litmus7 Systems Consulting Pvt. Ltd.
  • ★ Radhakrishnan, Litmus7 Systems Consulting Pvt. Ltd.
  • ★ SAMAR PATEL, Mufti
  • ★ Rahul Gupta, Trent
  • ★ Prachur Baheti, Trent
  • ★ Manish Chhabria, Trent
  • ★ Rakesh Narayan, Trent
  • ★ Vijay Ghag, Trent
  • ★ Aditya Mashruwala, Trent
  • ★ Akshay Autade, Trent
  • ★ Chinmay Todkari, Trent
  • ★ Ayaan Agnihotri, Being Human
  • ★ Divya Bafna, WABS - Without a Break
  • ★ Nuruddin Kajani, JLL
  • ★ Prateek Misra, JLL
  • ★ Bharat Maheshwari, JLL
  • ★ Arjun Sumaya, JLL
  • ★ Arpita Tandon, JLL
  • ★ Dr. Andrea Quattrocchi, Italian Trade Agency Mumbai Office
  • ★ Mrinaleni Kumar, Italian Trade Agency Mumbai Office
  • ★ Mandar Gaonkar, Texperts
  • ★ Surendra Dubey, Texperts
  • ★ Abhishek Maria, Inox
  • ★ Aditya Kapoor, Go Colors
  • ★ Meghna Saraogi, Mirrar
  • ★ Gurvineet Singh, Lakeshore
  • ★ Rishi Agarwal, Lakeshore
  • ★ Arun Shetty, Lakeshore
  • ★ Piyush Kumar, Centric Software
  • ★ Vaibhav Nighojkar, Centric Software
  • ★ Nikhil Tiku, Reliance Brands
  • ★ Tarun Mehra, Reliance Brands
  • ★ Anand Changlani, Reliance Brands
  • ★ Vivek Mathur, Go solo Services Pvt. Ltd
  • ★ Muzammil Hussain, Tika Data Services OPC Pvt. Ltd.
  • ★ Mayur Kamath, Bestseller
  • ★ Aditi Doshi, Bestseller
  • ★ Preeti Sharma, The Grand Venice Mall - DS Group
  • ★ Mohammad Mutaher Zerger, Lenskart
  • ★ Nimish K. Sonawala, SKIDATA India Pvt. Ltd.
  • ★ Rajgopal Nayak, Metro Brands Ltd
  • ★ Maulik Desai, Metro Brands Ltd
  • ★ Tapan RoyChoudhury, Estele Accessories Pvt. Ltd.
  • ★ Anmol Desai Doshi, Estele Accessories Pvt. Ltd.
  • ★ Pushaan Singh, Airth
  • ★ Abhinav Khanna, Paytym'mloyal
  • ★ Anjeev Kumar, SCAI
  • ★ Raunaq Singh Sahni, Spacecom Software LLP
  • ★ Amit Garg, Cinepolis
  • ★ Samiran Sarka, Cinepolis
  • ★ Ashish Verma, Swatch
  • ★ Achla Chawla, Longines
  • ★ Simran Chandhoke, Rado
  • ★ Partha Dattagupta, Swatch Group India Pvt Ltd.
  • ★ Yogesh Sharma, The Flying Dutchman
  • ★ Priykant, The Flying Dutchman
  • ★ Virender Kumar, Chere
  • ★ Shalabh Gaur, Chere
  • ★ Naman Manwandia, Magicpin, Samast Technologies Pvt Ltd
  • ★ Aniket Shukla, Magicpin, Samast Technologies Pvt Ltd
  • ★ Deep Sharma, Bata
  • ★ Sreejit Nair, Raw Pressery Pvt Ltd
  • ★ Siddharth Kapoor, Tommy Hilfiger
  • ★ Rohiet Singh, Tommy Hilfiger
  • ★ Arun Pinto, Tommy Hilfiger
  • ★ Sonal Vachhaney, Tommy Hilfiger
  • ★ Ashish Kesharwani, Fountain
  • ★ Kunal Turukmane, Being Human
  • ★ Kavita Sadarangani, Being Human
  • ★ JP Biswas, KW Group
  • ★ Anamika Nautiyal, KW Group
  • ★ Ashish Srivastava, KW Group
  • ★ Umar Kidwai, KW Group
  • ★  Dharmender Atwal, Highway Amenities Developers Pvt Ltd
  • ★  Naveen Bhatia, Highway Amenities Developers Pvt Ltd
  • ★  Zafar Iqbal, Highway Amenities Developers Pvt Ltd
  • ★ Wasim Ahamed, SPRVL
  • ★ Suhail, Crocodile India
  • ★ Narahari B L, Titan
  • ★ Sasikala , Titan
  • ★ Kailash Agarwal, Haldiram
  • ★ Rajeev Battula, DaveAI
  • ★ Sunil Tandon, Fipola Retail(I) Pvt Ltd
  • ★ Jitender Chhabra, Skyjumper Sports and Amusements Pvt Ltd
  • ★ Suneel Dhar, Skyjumper Sports and Amusements Pvt Ltd
  • ★ Sachin Mitruka, Sunmoon Organics
  • ★ Manish Baldev, Wing Ding
  • ★ Kritika Srivastava, Zee TV
  • ★ Laxman Mudaliar, Zee TV
  • ★ Vivek Bhanot, Zee TV
  • ★ Akshika Poddar, Rare Rabbit
  • ★ Manish Poddar, Rare Rabbit
  • ★ Deepak Rasam, Made Over Donuts
  • ★ Santosh Doiphode, Made Over Donuts
  • ★ Firoze Mohammad, Apex Footwear Limited
  • ★ Salman Abbass Khan, Apex Footwear Limited
  • ★ Md. Harun Or Rashid, Apex Footwear Limited
  • ★ Shrikant U Patankar, Suriya Vita Shopping Mart
  • ★ Tildon Ferrao, Baskin Robbins
  • ★ Aleesha Desai, Baskin Robbins
  • ★ Raghav Ravichandar, Baskin Robbins
  • ★ Puneet Monga, Degpeg
  • ★ Kumar Swamy, ibTech Automation India Pvt. Ltd.
  • ★ Neharika Dawar, Adani Group - Adani Digital Labs
  • ★ Alisha Malik, Metro Brands Ltd.
  • ★ Mahendra Tank, Metro Brands Ltd.
  • ★ Pranav Batra, Manikin Commerce LLP (Hangbird)
  • ★ Shailendra Pharkya, Alpha Digital
  • ★ Rahul Gautam, Capgemini
  • ★ Iti Tandon, Capgemini
  • ★ Priyank Tiwari, Raymond
  • ★ Abhishek Mandal, Raymond
  • ★ Hrishikesh Anakaikar, Raymond
  • ★ Manish Jain, Excel Marketing
  • ★ Siddharth Ayer, Azure Cloud Services Pvt. Ltd
  • ★ Gitika Todi, Azure Cloud Services Pvt. Ltd
  • ★ Abhishek Srivastav, Samsung India Electronics Ltd
  • ★ Varun Thapar, Samsung India Electronics Ltd
  • ★ Chinmoy Kumar Patro, Samsung India Electronics Ltd
  • ★ Anup Mhatre, Paradigm TechSolutions
  • ★ KantamaniVenkateswara Rao, Sri Sarathi Studios PRvt Ltd
  • ★ Rahul Malodia, Malodia Business Coaching Pvt Ltd
  • ★ Neeraj Kathuria, Young Kings
  • ★ Deepak Ahluwalia, Young Kings
  • ★ Roma Bajaj, Bajaj Real Estate
  • ★ Chandrasekhar, ScientiaMobile Technologies India Pvt Ltd
  • ★ Navya Dang, Gaagar
  • ★ Satish Reddy, Optculture Pvt Ltd
  • ★ Satya Swaroopa Panda, Prakritik Raaa Pvt Ltd
  • ★ Deepti Kapoor, TDI Group
  • ★ Manoj Kumar, TDI Group
  • ★ Sorav Arora, Pepe Jeans
  • ★ Sharad Nigam, Pepe Jeans
  • ★ Riyaaz Amlani, Impresario Handmade Restaurants
  • ★ Shailesh Chaturvedi (PRC 2022 Patron), Arvind Fashions
  • ★ Ashwin Khasgiwala (PRC 2022 Patron), Director, Reliance Brands
  • ★ Devendra Chawla, Spencer's Retail
  • ★ Dilip Kapur, Hidesign
  • ★ Preeti Gupta, Nykaa Fashion
  • ★ Sanjeev Rao, Being Human Clothing
  • ★ Samir Srivastav, Jean-Claude Biguine Salons, India
  • ★ Darpan Kapoor, Kapsons
  • ★ Subodh Mehta, Godrej Interio
  • ★ Rahul Singh, The Beer Cafe
  • ★ Damodar Mall, Reliance Retail
  • ★ Nemisha Ghia, More Retail
  • ★ Mohit Khattar, Graviss Foods (Baskin Robbins)
  • ★ Bharat Kalia, Lifelong - A Thrasio Company
  • ★ Vineet Gautam, Bestseller
  • ★ Avnish Kumar, Neerus
  • ★ Satyen Momaya, Celio Future Fashion
  • ★ Raghu Rajagopalan, Lifestyle International
  • ★ Sagar Bhatt, SSIPL Retail
  • ★ Almona Bhatia, Tata CLiQ Luxury
  • ★ Tarandeep Singh Sekhon, KidZania
  • ★ Pushkaraj Shenai, Lakme Lever
  • ★ Vivek Bali, Enrich
  • ★ Rajiv Nair, Kaya
  • ★ Gautam Saraogi, Gocolors
  • ★ Priyaranjan Kumar, Snapdeal
  • ★ Gopal Asthana, Nykaa
  • ★ Tarak Bhattacharya, Mad Over Donuts
  • ★ Shivi Singh, ClearDekho
  • ★ Manish Kapoor, Pepe Jeans
  • ★ Sadashiv Nayak, Retail Veteran
  • ★ Aastha Almast, The NEW Shop
  • ★ Ritesh Mishra, Marks & Spencer
  • ★ Gautam Gupta, Paradise Food Court
  • ★ K Radhakrishnan, Tata Starquik.com
  • ★ Govind Shrikhande, Retail Veteran
  • ★ Amit Dutta, Le Marche Retail
  • ★ Pramod Arora, PVR Cinemas
  • ★ Gopa Kumar, Bhima Jewels
  • ★ Rajesh Jain, Lacoste
  • ★ Biyas Roy, Arambagh's Foodmart
  • ★ Abbas Jabalpurwala, Timezone Entertainment - TEEG India
  • ★ Jagan Mohan Rao, Vijetha Supermarkets
  • ★ Kaushik Asarsa, Farm Krisp
  • ★ Sandeep Pal, Aditya Birla Fashion & Retail
  • ★ Mahesh Reddy, GOPIZZA India
  • ★ Ankur Damani, Le Crueset
  • ★ Devarajan Iyer, Lifestyle International
  • ★ Sushanto Dey, Sreeleathers
  • ★ M Yeshwanth Nag, The ThickShake Factory
  • ★ Vishal Kapil, Leading Fashion Industry Practitioner
  • ★ Rajgopal Nayak, Metro Brands
  • ★ Dibyendu Baral, Senco Gold Limited
  • ★ Yash Dayal, Zepto
  • ★ Anil Menon, LuLu Group International UAE
  • ★ Vikram Idnani, Reliance Retail
  • ★ Sandeep Mistry, Aditya Birla
  • ★ Prashantt Bokill, Metro brands ltd
  • ★ Ranjan Sharma, Bestseller
  • ★ Anurag Saxena, Biba
  • ★ Kiran Komatla, BURGER KING
  • ★ Neilmani Sahu, Kaya Limited
  • ★ Amit Arora, SHR Lifestyle
  • ★ Vinod Kapote, Trent
  • ★ Rahul Khona, NEXUS Malls
  • ★ Ajitt Kohle, VIP Industries Ltd
  • ★ Rupendra Nigam, Spykar
  • ★ Zahid Ansari, Forever New
  • ★ Gurukerthi Gurunathan, Caratlane
  • ★ Murali Krishnan, wow momo
  • ★ Narendra Pratap Singh, Samsonite South Asia
  • ★ Sahil Kansal,, Infiniti Retail (Croma)
  • ★ Akash Srivastava,, Jubilant Foodworks
  • ★ Apeksha Gupta, John Jacobs
  • ★ Tarun Vashistha, Aditya Birla Fashion & Retail
  • ★ Vishwak Sinva, Firework
  • ★ Arpit Upadhyay, The Man Company
  • ★ Smita Murarka, Duroflex
  • ★ Anupam Bansal, Liberty Shoes
  • ★ K G George, TTK Prestige
  • ★ Anuj Puri, Anarock
  • ★ Preeti Chopra, Raymond
  • ★ Sandeep Jabbal, Shoppers Stop
  • ★ Durgesh Dhalla, Lenskart
  • ★ Harshavardhan Chauhaan, Spencers Retail
  • ★ Satish Panchapakesan, Arvind Fashions Limited
  • ★ Rajnesh Sharma, Campus Shoes
  • ★ Shirish Kalamkar, Major Brands
  • ★ Sarfaraz Miller, Celio
  • ★ Vineet Jain, V-MART RETAIL LIMITED
  • ★ Sanjay Vakharia, Spykar
  • ★ Rajesh Sharma, Spykar
  • ★ Mahesh Patel, Spykar
  • ★ Arun Sharma, Spykar
  • ★ Vinay Chatlani, Soch
  • ★ Agnes Raja George, De Moza
  • ★ Ajay Gupta, Capital Foods
  • ★ Abhishek Bansal, Pacific Malls
  • ★ Harsh Bansal, Vegas Mall & Unity Group
  • ★ Shibu Philips, Lulu Group India
  • ★ Rajneesh Mahajan, Inorbit Malls
  • ★ Nitin Bansal, MINISO Life Style Pvt. Ltd
  • ★ Aditya P Tripathi, Cold Love Ice Cream
  • ★ Jatin Goel, Omaxe
  • ★ Bimal Sharma, CBRE
  • ★ Abhishek Trehan, Trehan IRIS
  • ★ Deepak Yadav,, Shoppers Stop
  • ★ Dhruv Kaura, Aditya Birla Fashion & Retail
  • ★ Sreekanth Chetlur, Shoppers Stop
  • ★ Sumit S Suneja,, Bestseller
  • ★ Shriti Malhotra, The Body Shop, India
  • ★ Bidyut Bhanjdeo, Raymond
  • ★ Vivek Shrivastava, ABFRL
  • ★ Manik Dhodi,, Adidas Group India
  • ★ Ankit Desai, HERSHEY'S
  • ★ Devesh Kumar, Max Fashion - Landmark Group
  • ★ Biraja Rout, Biggies Burger
  • ★ Nishanth Chandran, TenderCuts
  • ★ Amitabh Suri, USPA
  • ★ Mehboob Memon, Marks & Spencers
  • ★ Ramesh Menon, Wingreens
  • ★ Vikram Bakshi, Ascot Hospitality
  • ★ Kunal Gupta, FACES Canada
  • ★ Priyaranjan Manay, Pepe Jeans India
  • ★ Govardhan Reddy Y S, Beauty & Beyond
  • ★ Sidhartha Gondal, XYXX
  • ★ Pankaj Renjhen, Anarock
  • ★ Dipti Tolani, Salt Attire
  • ★ Suvankar Sen, Senco Gold and Diamonds
  • ★ Aenik Shah, Wizzy Softech Private Limited
  • ★ Utsav Patel, Wizzy Softech Private Limited
  • ★ Gerald Mathew, Growel’s 101
  • ★ Rakhee Devadiga, Growel’s 101
  • ★ Bhupinder Singh Sohal, M3M
  • ★ Aditya Sharma, M3M
  • ★ Juned Khan, M3M
  • ★ Amit Manocha, Apollo Creations
  • ★ Bhavesh Soni, Apollo Creations
  • ★ Tanushree Dey, Laguna Clothing LLP
  • ★ Sandeep Raut, Laguna Clothing LLP
  • ★ Bharat Gabani, APL Lifestyle Pvt Ltd
  • ★ Nagma Khan, SP Sai IT Private Limited
  • ★ Ashok Mukhi, Solar Group
  • ★ Deven Mukhi, Solar Group
  • ★ Anubha Kakkar, Elan Group
  • ★ Reyansh Khatri, Elan Group
  • ★ Gaurav Singh, Waveinfratech Pvt Ltd
  • ★ Pawan Kumar, Waveinfratech Pvt Ltd
  • ★ Dheeraj Chawla, Lifestyle
  • ★ Samir Srivastava, Bhutani Group
  • ★ Tanuj Bhargava, Bhutani Group
  • ★ Abhishek Dutta, Alliance Spaces
  • ★ Nitin Bansal, Miniso
  • ★ Bhavya Jangra, BureauID
  • ★ Kavin Venkatesh, Opus Fashions Pvt Ltd
  • ★ Vivek Thilakan, Lifestyle
  • ★ Aditya Kothari, Lifestyle
  • ★ Youhan Noria, Estele Accessories Pvt. Ltd.
  • ★ Rohini Paul, House of Anita Dongre
  • ★ Nabenddu Chakrobarty, Brand Concepts
  • ★ Sumit Jain, Brand Concepts
  • ★ Chaitanya Mahale, Brand Concepts
  • ★ Pankaj Rathor, Brand Concepts
  • ★ Kamal Khushlani, Mufti
  • ★ Mohit Bhagnari, Mufti
  • ★ Biswajeet Ghosal, Mufti
  • ★ Abhishek Maria, Inox
  • ★ Vinod Mendonca, Inox
  • ★ Mohan Vijay, Bata
  • ★ Ankit Vij, Bata
  • ★ Amit Gupta, Lacoste
  • ★ Prakash Louis, Lacoste
  • ★ Deepti Dhingra, Ingka Centres India Pvt. Ltd
  • ★ Sanchita Attawar, Imagica
  • ★ Maninder Singh Chahal, Imagica
  • ★ Varun Juneja, Lenskart
  • ★ Siddharth Baid, Lenskart
  • ★ Aditya Goel, Mohan Bhandar
  • ★ Maneesh Gaur, PVR
  • ★ Manjeet Singh, PVR
  • ★ Santanu Pai, PVR
  • ★ Kanika Malkotia, PVR
  • ★ Shrutika, SSIPL
  • ★ Mukesh Sharma, SSIPL
  • ★ Manisha J. Agarwal, Puma
  • ★ Srinivasa Rao, Reliance BP Mobility Limited
  • ★ Shilpa Dhingra, Orient Craft
  • ★ Prachi Pranati, Puma
  • ★ Sarabjeet Saluja, Sahiba Limited
  • ★ Adhir Chauhan, Sahiba Limited
  • ★ Madhur Laddha, Tapadia City Centre
  • ★ Arvind Mayar, Secure Parking
  • ★ Pankaj Hyalij, Secure Parking
  • ★ Deepa Bhowmick, DaisyLife
  • ★ Aman Siwach, DaisyLife
  • ★ Biswajit Patnaik, Mandate and Beyond
  • ★ Abhinay Nanda, Mandate and Beyond
  • ★ Ronak Sheth, Eternity Lifestyles Private Limited
  • ★ Swapnil Shinde, Eternity Lifestyles Private Limited
  • ★ Mudir Shaikh, Eternity Lifestyles Private Limited
  • ★ Sonia Sharma, Rcube Projects Pvt Ltd
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