With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today’s businesses New Delhi: A whopping Rs 55,053 crore—that’s…
The retail industry is rapidly transforming in the post-Covid world. Social media is increasingly becoming the driving force in connecting businesses with their customers without anyone in the middle. According…
Digitization is, undeniably, necessary to compete in retail today. And as competition increases, the interaction that the consumer has with a company becomes more important. With the rising digital capabilities and…
Online quick delivery company Dunzo recently created a global stir by attempting a unique advertising strategy. Reportedly, Coinbase, a cryptocurrency company, also attempted a similar advertising campaign during Superbowl this…
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