Over the past few years, there has undeniably been a massive surge in the number of users of social media. Resultantly, its importance and relevance in digital marketing has also…
Since the onset of the pandemic, there has been a paradigm shift in the way we interact, engage, consume information, or make a purchase decision, and the emergence of the…
Let’s eat grandma vs. Let’s eat, grandma. The difference is obvious, and so is the importance of clear communication as it is important in marketing too, to communicate the product…
The retail industry is rapidly transforming in the post-Covid world. Social media is increasingly becoming the driving force in connecting businesses with their customers without anyone in the middle. According…
Customer loyalty has totally shifted in a different manner, earlier it was primarily based on price, product, or the brand but now with the digital revolution the customers are looking…
Direct to Consumer (D2C) model is taking off with a high speed. In recent years, brands have realized the merits of the self-owned and self-operated direct-to-consumer sales model. In line…
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