In its report titled ‘Luxury Outlook 2022’, BCG (Boston Consulting Group) conducted more than 40 interviews with members of Comité Colbert, luxury fashion house directors and industry experts to identify…
Retail, post the pandemic has gone on to give importance to a lot of tech-enabled integrations. It is not only about improving the customer experience anymore but also about connected…
Most of us know of Haldiram’s, Bikanerwala, Balaji, Chitale Bandhu and other leading traditional snacks players in the Indian market. How are they different from the likes of Wingreens Naan…
Going ‘Omnichannel’ has become an integral part of strategies for all successful brands and retailers across the globe. Omnichannel typically references brands and retailers who have both a physical and…
“People do not buy goods and services, they buy relations, stories, and magic.” A great quote by Seth Godin clearly defines how marketing strategies should be built. Nowadays, the customers…
Denim wear brands, for a long time now, have thrived on a customer base that has been loyal to them for years. From brand legacy to settling with the perfect…
Lokendra Ranawat, Co-Founder and CEO of WoodenStreet looks closely at the retail scale and lists out prominent and emerging E-Commerce trends that can help you take your business to the…
These days there are a multitude of options and platforms available such as web, social, mobile, e-commerce, print media, pop-up stores, malls, and high streets to research and learn about…
Every industry sector approaches loyalty programs differently. In comparison to the retailers, the loyalty program for shopping centres is widespread. In terms of loyalty purely from a mall perspective, one…
As the world witnesses the impact of mankind’s decisions on the planet, denim manufacturers and brands have taken the initiative to reverse the damage that’s been done while battling other…
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